Video by MUBUTV – Music Business Television via YouTube
⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric.
Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com
African Music Is Taking Over the World—Here’s How Africori Did It
Dive into the seismic rise of African music on the world stage with Adam Tiran, Director of Operations at Africori. Learn how genres like Afrobeats, Amapiano, and Afro House are breaking down barriers, the international strategies launching African artists to global stardom, and what African creators are teaching the world—musically and philosophically. Get the inside story on Africori’s hands-on artist development, landmark songs, cross-border collaborations, and their pivotal partnership with Warner Music. Whether you’re an artist, music entrepreneur, or global music fan, this episode is your roadmap to the future of the global music industry! 🌍🚀 #AfricanMusic #Amapiano #MusicBusiness
Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.
Here are the ways to work with us here at MUBUTV:
⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric.
Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com
MUBUTV Free Music Guides
⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide
⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide
⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide
Books mentioned & suggested:
📒 All You Need To Know About the Music Business 11th Edition – https://amzn.to/3sdgrja
🎧 Get Audible Free – Your favorite titles anywhere you go. Enjoy a free trial on us! – https://amzn.to/3RB2nu4
Connect with MUBUTV, Ritch Esra & Eric Knight on Social Media:
MUBUTV Socials
➡︎ YouTube: @MUBUTV
➡︎ Linktree: https://linktr.ee/MUBUTV
Eric Knight Socials
➡︎ YouTube: @EricKnightOnline
➡︎ Linke: https://linke.to/ericknight
Ritch Esra Socials
➡︎ Linktree: https://linktr.ee/ritchesra
For Advertising or Business inquiries, please go to:
https://www.mubutv.com/contact/support
QUESTION? — Have a question about this podcast, your music career, pursuing a career in the music industry, or anything else? Post in the comments section of this podcast!
Subscribe to our YouTube channel and get more great content on the Music Industry: https://link.mubutv.com/YTsubscribe
⏰ TIMECODES ⏰
0:00 Intro
1:14 Adam Tiran and Africori: On the Front Lines of Africa’s Music Boom
7:11 Key Changes in How African Artists Engage International Markets
12:14 How Africori’s Hybrid Label-Distributor Model Drives Artist Development
16:14 Breaking from World Music: How Genre Classifications Are Changing
24:07 The Second Wave of Afro House & How Africori Spots Genre Shifts
29:10 The Impact of Events Like IMS Showcases on African Artists
33:25 Africori x Warner: Independent Roots Meet Global Reach
36:51 What African Artists Are Teaching the World—Culturally and Philosophically
40:07 Personal Inspirations: Books & Films Shaping Adam Tiran
42:52 How to Connect with Africori and Adam Tiran
44:03 Why Africa Is the Blueprint for the Global Future of Music
46:48 Subscribe & How to Connect with MUBUTV
🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR
To learn more about this episode visit:
https://www.mubutv.com/adam-tiran-africori
Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd
Discover how Africori empowers artists to go global—and why you can’t release a song today without an international strategy. Adam Tiran shares real-world lessons about the music business in emerging markets, international collaborations, and the cultural power behind Africa’s musical wave. Subscribe for weekly global music industry insights and comment below with what excites you most about the African music revolution.
DISCLOSURE: Some of the links on this page are affiliate links, meaning, at no additional cost to you, we may earn a commission if you click through and make a purchase and/or subscribe.
Copyright © 2026 MUBUTV™ Media. All Rights Reserved
