Introduction: The New Rules of Music Marketing The music industry has fundamentally shifted, and the latest wave of videos from industry experts makes one thing clear: the old playbook of releasing music frequently and hoping for a viral hit is dead. Today’s successful artists are building sustainable careers through strategic release schedules, authentic storytelling, and … Read more
The Super Bowl Stage: A Double-Edged Sword When Bad Bunny took the stage at the Super Bowl halftime show, it wasn’t just a spectacle—it was a seismic event for the music industry. The Puerto Rican superstar’s performance was more than a cultural moment; it was a strategic play that underscored the shifting dynamics of mainstream … Read more
Stop burning out trying to drop a new single every 30 days! In this video, we break down why forcing an unnatural release schedule destroys your promo budget, ruins fan engagement, and waters down your cultural impact. Learn how to build a sustainable release strategy tuned to your real production assembly line, leverage the "Triple-Algorithm Engine" (DSPs, Social Media, and the Real World), and build a 10 to 20-song buffer so you never release in real-time panic again.
00:00 – Why Monthly Releases Kill Your Music Career
00:42 – How Often to Release Music (Production-Speed Strategy)
02:47 – Spotify Algorithm vs The Triple Algorithm System
04:38 – Music Promotion: The 10-20 Song Buffer & Capture System
06:02 – The Challenge
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60 DAY RECORD LABEL COURSE
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Join the Music Money Makers Community!!!
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FREE STUFF
Foolproof Solo Record Label Setup (Get In The Game!)
https://www.musicmoneymakeover.com/newlabel
BOOKS & PRODUCTS
The 60-Day Record Label Executive Edition
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Grab the DISCOUNT Music Money Maximizer Bundle Here!
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Video by MUBUTV – Music Business Television via YouTube
The Music Industry Has Changed—Here’s How to Win
The Real Secrets to Music Industry Success with Jacob Fain (A&R, Russ, Bailey Zimmerman, Chainsmokers)
Acclaimed A&R executive Jacob Fain reveals what it really takes to break through in today’s music industry! Join Jacob as he shares the strategies behind discovering artists like Russ and Bailey Zimmerman, explains how the definition of success is changing, and why authenticity, resilience, and an empowered team are more important than ever. Hear firsthand how artist development has evolved, why data isn’t everything, and the books every aspiring music pro should read. Whether you’re an artist, manager, or industry insider, this episode is packed with practical wisdom and inspiration for anyone serious about thriving in the new music business! 💡🎤 #MusicBusiness #AandR #MusicCareer
Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.
Here are the ways to work with us here at MUBUTV:
⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric.
Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com
MUBUTV Free Music Guides
⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide
⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide
⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide
Books mentioned & suggested:
📒 All You Need To Know About the Music Business 11th Edition – https://amzn.to/3sdgrja
📒 The Score Takes Care of Itself by Bill Walsh – https://amzn.to/45ZxGEX
📒 Creativity, Inc. by Ed Catmull – https://amzn.to/44ZTVQH
📒 The Art of Gathering by Priya Parker – https://amzn.to/3y3n4Fy
🎧 Get Audible Free – Your favorite titles anywhere you go. Enjoy a free trial on us! – https://amzn.to/3RB2nu4
Connect with MUBUTV, Ritch Esra & Eric Knight on Social Media:
For Advertising or Business inquiries, please go to:
https://www.mubutv.com/contact/support
QUESTION? — Have a question about this podcast, your music career, pursuing a career in the music industry, or anything else? Post in the comments section of this podcast!
Subscribe to our YouTube channel and get more great content on the Music Industry: https://link.mubutv.com/YTsubscribe
⏰ TIMECODES ⏰
0:00 Intro
2:12 How to get expert coaching & download your free guides
5:07 Redefining success in the modern music industry
8:17 How has the criteria for signing artists changed?
9:38 Key lessons from signing The Chainsmokers, Russ, and Bailey Zimmerman
13:30 What can data NOT tell you about an artist?
15:04 Defining success for artists today (& the importance of authenticity)
18:50 How much does an artist’s team matter to success?
20:25 What holds artists back—and what do top artists do differently?
22:49 Is the value of a record label the same for every artist?
25:03 Are artists smarter about building careers today?
27:15 Books, documentaries & resources every music pro should read
30:50 Jacob Fain’s top advice for artists building a career in music
33:12 The best way to reach out to Jacob Fain
🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR
To learn more about this episode visit:
https://www.mubutv.com/jacob-fain-a-r-executive
Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd
Get real world music business advice to help you define your own success. Learn how to build resilience, assemble the right team, and keep your artistry at the center. Hosts Ritch Esra and Eric Knight deliver actionable industry strategy and cut through common myths that hold artists back. Whether you’re an independent musician or music business hopeful, subscribe for weekly tips and deep dives with the industry’s best.
DISCLOSURE: Some of the links on this page are affiliate links, meaning, at no additional cost to you, we may earn a commission if you click through and make a purchase and/or subscribe.
Meet VOID. The live electronic band in Ibiza blending DJ energy with live drums, guitar, and vocals to create a show that feels like a mix between a concert and a DJ set. In this conversation with Bee & Adam, they share how the project grew from years of friendship and mentorship, why they focus on real human connection, and how their motto “be present, not perfect” shapes the energy they bring to the dancefloor. They also explain how they’re releasing music one single at a time, building community, and creating something that stands out in a scene dominated by polished, high-volume sets.
Chapters
00:29 Intro to the Ibiza Rooftop Setting with VOID
02:07 How Live Instruments Come Into Play
06:03 Bringing Something Real
09:34 “Be present, not perfect”
17:31 Upcoming Shows and Monthly Releases
22:47 Lost Child
🎵 Let’s make music, connect, and make a difference together. 🎵
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🌐 Connect with us! 🌐
Do you have questions or want to share your insights? Get in touch with us through our website or social channels. We love hearing from fellow music enthusiasts!
Does building an audience around your music feel like an uphill battle? Right now, there are so many strategies that picking one that works feels impossible…
In this episode of Creative Juice, Jack and Circa unpack three growth strategies from our agency IndieX and IndieFounder to grow your fan base from the ground up! Learn about fan-funded growth with free plus shipping and handling funnels, leveraging viral (or even potentially viral) content, and refining content to grab the attention of new fans.
If you’re frustrated with slow audience growth and want strategies that work, this episode is your step-by-step guide!
DISCOVER:
Why Free Plus Shipping And Handling Funnels Can Be Your Audience Growth Machine
How To Effectively Use Bridge Pages For Streaming Ads
When Viral Content Isn’t Necessary And How To Test Viral Potentials
How Studying What’s Trending In Your Genre Can Inspire Your Content
How To Turn Your Singles Into Compelling Offers
What To Do When You Have No Viral Content Yet
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!
