This channel is changing (and it’s not for beginners)

Video by PLV Music via YouTube
This channel is changing (and it's not for beginners)

1️⃣ Work with me 1:1 inside MusiCreator™ → https://grve.to/aeJuLG
2️⃣ Watch: the EXACT path to $10,000/mo with no paid ads or cold DMs → https://www.youtube.com/watch?v=BLVsaCKFizc
3️⃣ FREE Skool community and training material for music producers & musicians who are stuck under $1k/mo → https://grve.to/x9k6Uj

If we’ve never spoken before:

Hi, I’m Aurelie. I run MusiCreator™ 👋

I help intermediate/advanced music creators (producers, musicians, composers, engineers, DJs…) build and scale their music businesses without streaming royalties, paid ads or cold DMs.

I’m the founder of MusiCreator™ – a hands-on one-to-one mentorship program where you actually work with the founder of a 6-figure music business

We cover things like:
1. creating your Perfect Offer that clients actually say yes to
2. magnetic messaging so you attract your Dream Clients – organically
3. pricing, positioning, and packaging that makes your expertise read as premium – not as "I mix and master, hit me up"
4. sales strategy that feels authentic and true to yourself – without feeling salesy
5. building a client ecosystem that keeps running even when you’re sleeping

The idea is to let your music business fund your music career, like:
👉 Symeon who went from charging $100 to $1,500 per song
👉 Michael and Marcio signing their very first production clients in 45 days
👉 Rya leaving his full-time job within 6 months

📌 If you want to build a consistent music business – understand the strategy behind it, not just the tactics – follow along.

🚀 To watch MusiCreator™ client testimonials and case studies, go here →  https://www.youtube.com/watch?v=FF04A9r6nDc&list=PLSr9jXjoUSq4CrSDEEEuKbumxlzWOkdoe

On this channel we talk about:
Music business tips
How to make money with music
Music production business
Music creator entrepreneurship
How to monetize your music skills
Online music business
Music side hustle ideas
Freelance music producer tips
Music marketing strategies
Content creation for musicians
How to get clients as a music producer
Music brand building
Sell music services online
Full-time income from music

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Live Agents, AI & Viral Fame: Real Music Career Tips

Live Agents, AI & Viral Fame: Real Music Career Tips

The Real Path to Music Career Longevity In a recent cluster of videos, industry insiders are challenging the allure of quick viral fame and highlighting the enduring value of artist development. Trevor Swenson, founder of Dynamic Talent International, argues that while viral moments can create spikes in attention, they rarely sustain a career. Instead, he … Read more

AI, Gigs, & Growth: Music Biz Digest

AI, Gigs, & Growth: Music Biz Digest

AI in Music: From Creative Tool to Ethical Dilemma The music industry is buzzing with conversations about artificial intelligence, and for good reason. On one hand, AI offers exciting possibilities for music creation, as highlighted in a recent Spanish-language discussion asking, “Should AI be my music producer?” This question reflects a growing curiosity among artists … Read more

LIVE Agents, AI, & Why Quick Viral Fame WON’T Build Your Career | Trevor Swenson of Dynamic Talent

Video by MUBUTV – Music Business Television via YouTube
LIVE Agents, AI, & Why Quick Viral Fame WON’T Build Your Career | Trevor Swenson of Dynamic Talent

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min FREE discovery call now: Grab a spot! 👉 https://book.mubutv.com

LIVE Agents, AI, & Why Quick Viral Fame WON’T Build Your Career | Trevor Swenson of Dynamic Talent

Discover how to break through the white noise of today’s music business with Trevor Swenson, founder & CEO of Dynamic Talent International! As one of the fastest-growing live agents in the industry, Trevor reveals how the agent’s role has evolved, what it takes to develop true artist longevity, and why you need more than just viral hits to succeed. Dive into insights on K-pop’s rise at iconic venues like the Grand Ole Opry and Apollo, the real impact of TikTok on live performance, the controversial future of AI-generated talent, and the keys to forging lasting careers—on and off the stage. If you’re an artist, live music professional, or want to future-proof your role in the industry, don’t miss these practical strategies for building your brand, booking shows, and standing out in a noisy marketplace! 🎤🌍 #MusicBusiness #LiveMusic #ArtistDevelopment

Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.

Here are the ways to work with us here at MUBUTV:

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min FREE discovery call now: Grab a spot! 👉 https://book.mubutv.com

MUBUTV Free Music Guides
⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide
⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide
⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide

Books mentioned & suggested:
📒 Powerhouse: The Untold Story of Hollywood’s Creative Artists Agency – https://amzn.to/4yTx8hA
📒 All You Need To Know About the Music Business 11th Edition – https://amzn.to/3sdgrja
🎧 Get Audible Free – Your favorite titles anywhere you go. Enjoy a free trial on us! – https://amzn.to/3RB2nu4

Connect with MUBUTV, Ritch Esra & Eric Knight on Social Media:

MUBUTV Socials
➡︎YouTube: @MUBUTV
➡︎Linktree: https://linktr.ee/MUBUTV

Eric Knight Socials
➡︎YouTube: @EricKnightOnline
➡︎Linke: https://linke.to/ericknight

Ritch Esra Socials
➡︎Linktree: https://linktr.ee/ritchesra

For Advertising or Business inquiries, please go to:
https://www.mubutv.com/contact/support

QUESTION? — Have a question about this podcast, your music career, pursuing a career in the music industry, or anything else? Post in the comments section of this podcast!

Subscribe to our YouTube channel and get more great content on the Music Industry: https://link.mubutv.com/YTsubscribe

⏰ TIMECODES ⏰
00:00 Intro
00:54 The evolving role of agents & why they matter more than ever
06:12 Why artist development trumps viral fame in today’s music business
08:24 How COVID-19 changed Dynamic Talent International’s approach
10:08 The live show gap: viral hits vs. real-world performance
11:19 What qualities make an artist stand out in a noisy industry?
13:27 Building artist longevity: moving beyond TikTok followers
14:51 Lessons other genres can learn from K-pop’s US touring success
17:04 Longevity vs. quick wins: what actually sustains a music career?20:09 Behind the scenes of brand partnerships & sponsorships
21:59 Would you represent an AI-generated act? (The surprising answer)
25:02 What qualities define the next-generation of great agents?
28:05 True talent vs. metrics: How do you spot the real thing?
30:41 Book recommendations that inspired Trevor’s journey
32:22 What holds people back from lasting success in music?
34:06 The single biggest piece of advice for building a career that lasts
35:17 Why commitment—not just hustle—defines enduring artists
38:30 Wrap up, show notes & ways to connect

🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR

To learn more about this episode visit:
https://www.mubutv.com/trevor-swenson-dynamic-talent

Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd

Get expert live music business advice and career longevity strategies from Trevor Swenson of Dynamic Talent International. Ritch Esra and Eric Knight break down how artist development, true audience connection, and next-gen agency thinking will define the future of the music business. Learn to master the live side, embrace technology without losing the human touch, and build a music career that goes the distance. Subscribe for essential music industry interviews, and share your biggest questions about standing out as an artist or live agent in the comments below.

DISCLOSURE: Some of the links on this page are affiliate links, meaning, at no additional cost to you, we may earn a commission if you click through and make a purchase and/or subscribe.

Copyright © 2026 MUBUTV™ Media. All Rights Reserved

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Charting 7 Times from Social Media Content feat. Troy Tittley

Video by Andrew Southworth via YouTube
Charting 7 Times from Social Media Content feat. Troy Tittley

In this video I talk to Troy Tittley, who grew his band from 400 to 70k monthly listeners, charted 7 times in the UK and sells out gigs with his band Nuns of the Tundra all from organic social media content.
Get Troy’s Post Inspo Megafolder and more here:: https://go.andrewsouthworth.com/troy/youf/ytd

🏆 Hire us to run your ads: https://go.andrewsouthworth.com/apply/youf/ytd
🚀 Spotify Growth Machine Course: https://go.andrewsouthworth.com/spotify-growth/youf/ytd
🌍 Best website / store / funnels for music artists: https://go.andrewsouthworth.com/musicfunnels/youf/ytd
👥 Fan Growth Machine: https://go.andrewsouthworth.com/fan-growth/youf/ytd
🎬 YouTube Growth Machine: https://go.andrewsouthworth.com/youtube-growth/youf/ytd
🧑‍💻 Consultations: https://go.andrewsouthworth.com/consulting/youf/ytd
📰 Join the FREE Music Marketing Monday newsletter here: https://go.andrewsouthworth.com/newsletter/youf/ytd

Affiliate links:
►► Get 15% off Melodist music distribution with code ANDREW15 here: https://geni.us/Melodist
►► Hypeddit Free Trial: https://geni.us/Hypeddit
►► Smart Noise Trial: https://geni.us/SmartNoise
►► FeatureFM: https://feature.fm/andrewsouthworth – use code ASOUTH30 for 30% off for any annual plan!
►► Get 10% off Artist.Tools here: https://geni.us/ArtistTools

Get more from me:
🌍 Website: https://andrewsouthworth.com
⌨️ Chat in the community (FREE): https://geni.us/GSCommunity
🎤 Modern Music Marketing Podcast: https://geni.us/MMMPodcast
IG: https://www.instagram.com/andrew.southworth
Threads: https://www.threads.com/@andrew.southworth
TikTok: https://www.tiktok.com/@andrew.southworth
FB: https://www.facebook.com/AndrewSouthworthOfficial
Contact Me: andrew@generastudios.com

#MusicMarketing #MusicPromotion #SpotifyMarketing #SpotifyPromotion

Some of the links in this description are affiliate links I may receive a kickback from! This helps support the channel and pays for these videos. I only recommend products I would happily share with my friends and family.

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