Introduction In the fast-evolving landscape of music marketing for indie musicians, staying ahead means constantly reassessing strategies. This week’s digest highlights a tension between established methods and emerging trends. From the debate over fan account promo to Spotify’s moves on AI and fake streams, the key takeaway is clear: genuine engagement and reliability are more … Read more
Festival & Performance News BBC Philharmonic at Blackpool Opera House: The orchestra will perform as part of the new Black Lights music festival, blending classical music with a fresh festival experience. Industry Experiences & Grassroots Initiatives Negative 2b Entertainment Experience: An artist shares a cautionary tale about working with 2b Entertainment, highlighting the importance of … Read more
Spotify now supports tagging the use of generative AI in music, and you can do it right now through DistroKid. But is it enough?
🏆 Hire us to run your ads: https://geni.us/AdAgency
🚀 Spotify Growth Machine Course: https://geni.us/SpotifyGrowthMachine
🌍 Best website / store / funnels for music artists: https://geni.us/MusicFunnels (get your 14-day FREE trial!)
👥 Fan Growth Machine: https://geni.us/FanGrowthMachine
🎬 YouTube Growth Machine: https://geni.us/YouTubeGrowthMachine
🧑💻 Consultations: https://geni.us/GSConsulting
📰 Join the FREE Music Marketing Monday newsletter here: https://geni.us/GSNewsletter
Affiliate links:
►► Get 15% off Melodist music distribution with code ANDREW15 here: https://geni.us/Melodist
►► Hypeddit Free Trial: https://geni.us/Hypeddit
►► Smart Noise Trial: https://geni.us/SmartNoise
►► FeatureFM: https://feature.fm/andrewsouthworth – use code ASOUTH30 for 30% off for any annual plan!
►► Get 10% off Artist.Tools here: https://geni.us/ArtistTools
Get more from me:
🌍 Website: https://andrewsouthworth.com
⌨️ Chat in the community (FREE): https://geni.us/GSCommunity
🎤 Modern Music Marketing Podcast: https://geni.us/MMMPodcast
IG: https://www.instagram.com/andrew.southworth
Threads: https://www.threads.com/@andrew.southworth
TikTok: https://www.tiktok.com/@andrew.southworth
FB: https://www.facebook.com/AndrewSouthworthOfficial
Contact Me: andrew@generastudios.com
Some of the links in this description are affiliate links I may receive a kickback from! This helps support the channel and pays for these videos. I only recommend products I would happily share with my friends and family.
How to turn views into real engagement is what separates artists who get attention… from artists who actually build fans.
You’re getting views…
But no comments.
No shares.
No real connection.
That’s the problem.
Views don’t build a career.
Engagement does.
In this video, I break down how to turn passive viewers into people who actually care about your music.
You’ll learn:
🎯 Why views alone don’t matter (and what actually does)
📲 How to get people to comment, share, and interact
🔥 The content that creates real engagement
🚫 The mistakes killing your growth right now
💰 How engagement turns into fans & income
If you’re tired of posting and getting no real response… this is what you’ve been missing.
📥 Download the FREE “Break the Algorithm” ebook:
Learn how to promote your music, grow your fanbase, and turn attention into income
👉 https://kfelonbeats.com/ebook
Stop chasing views.
Start building real engagement.
