Video by MUBUTV – Music Business Television via YouTube
BREAKING Artists for 10,000 Hours… Here’s What He Discovered
Step inside the evolution of artist management on MUBUTV Music Business Insider Podcast. We sit down with acclaimed manager and former A&R executive Nick Groff, who reveals what today’s artists need beyond pure talent. Explore how drive, social media, artist data, and being your own CEO are shaping successful music careers. Plus, get Nick’s take on the misunderstood realities of major labels and the future of the music industry. 🚀🎵 #ArtistDevelopment #MusicIndustry #MajorLabels
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⏰ TIMECODES ⏰
0:00 Intro
6:30 How do you develop creative instinct in A&R, and what are the most underrated qualities of a successful A&R executive?
8:20 What separates artists who create from passion vs. those who connect universally, and can this be cultivated?
10:58 What are the most important non-creative qualities artists need to succeed?
15:02 How do you advise artists who want to choose an emotionally right direction that may not be commercially viable?
17:54 Do you think labels need to evolve their partnerships now that artists can build audiences without a label?
20:43 Would a major label greenlight a risky, unconventional trajectory like Billie Eilish’s today?
26:03 What’s the most misunderstood aspect of major labels from the artist’s perspective?
31:36 What do you feel holds artists back from success in their careers?
33:43 What books, films, or documentaries have inspired you or would you recommend to others in the music business?
37:16 What makes top A&R executives stand out, and what mindset, skills, or traits can be cultivated to succeed?
41:04 What essential skills do new artists need to compete globally and build strong teams?
45:35 What’s the best way for people to contact you?
🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR
To learn more about this episode visit:
https://www.mubutv.com/nick-groff-artist-manager
Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd
Join the MUBUTV Music Business Insider Podcast for clips from our podcast series, hosted by Ritch Esra and Eric Knight. We provide essential music industry tips and resources like guides on A&R, attracting an artist manager, and pitching to music supervisors. Our mission is to educate and empower individuals in their music career journey. 🔥🎧 #MusicBusiness #musiccareer
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