Building a team around your music career isn’t just about freeing up time, it’s about smart growth and picking the right opportunities…
In this episode of Creative Juice, Jack and Circa tackle the dynamics of team building for artists from the ground up, straight from our experience joining artist teams at our agency IndieX! Learn about choosing between roles that supplement your skills versus those that amplify them, and how to strategically plan your first hires or collaborations.
Whether you’re attracting industry attention or navigating the early stages of building a team, this episode lays out a path to make the right decisions that work with your career goals!
DISCOVER:
Why Hiring Someone To Do Something You’re Already Great At Backfires
What It Means To Hire For Skill Supplements Vs. Skill Amplification
How Communication And Responsiveness Keep Your Team On Track
Why Specificity In Your Needs Separates Successful Teams From The REST
How To Find Help To Grow When You’re Early In Your Music Career
Why You Should Let Experts Handle What They’re Best At
How Looking Outside The Industry For Team Members Can Bring Better Skills
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!
At All About Helping Musicians, we run paid ads for record labels and music managers to grow their streams and monetise their artists. Responsible for over 100M+ streams across 250+ independent song releases.
👉 Book an Ads Planning Call: https://allabouthelping.co.uk/
What we handle for you:
→ Your full 8-week song release campaign — built and managed end to end
→ Paid ads run across Meta, YouTube, TikTok + Spotify Marquee
→ A merch store, mailing list + email automation that turn listeners into buyers
Or, if you just want our A.I Song Release Coach…get free access to HitmakerOS as the social media system that chooses the content ideas for your next song release! Based on the meaning of your lyrics, Hitmaker OS chooses from 300+ Instagram and TikTok ideas to build your campaign calendar for Free.
What’s inside HitmakerOS?
→ The 8-Week Song Release System
→ Release Date Planners and Content Calendars
→ Paid Ads Playbooks (Meta, YouTube + Spotify)
→ Playlist Pitching Tools
→ Radio, Sync and Booking Agent,Contact Databases
Free to sign up. Forever. 👉 https://hitmakeros.com
Join EchoNation and create a professional artist profile designed to help you stand out. Showcase your music, Electronic Press Kit, photos, social media, and more—all in one place. Lifetime access is a step away.
http://echonation.uk
➔➔Artists and Bands! Check out the ultimate site with a ton of resources that could help your music career!
https://musicpromo.org
Lil Durk’s trial is happening in a courtroom, but another trial is happening online.
DJ Akademiks, Trap Lore Ross, hip-hop media, YouTube creators, social media pages, and millions of fans are all helping shape the public narrative surrounding Lil Durk before the legal process is finished.
So what happens when the MEDIA TRIAL becomes almost as powerful as the actual trial?
In this episode of The Intent Room, we break down the psychology behind the reaction surrounding Lil Durk and examine how coverage from DJ Akademiks, Trap Lore Ross, and the broader hip-hop media ecosystem influences what audiences believe.
We’ll examine:
• How Lil Durk became more than just the defendant in the public conversation
• Why Akademiks’ coverage can move an entire online audience
• How Trap Lore Ross turns complicated street and rap history into narratives people can follow
• Why audiences naturally choose sides
• How repetition can turn a narrative into perceived truth
• The difference between information, interpretation, and entertainment
• Why fans begin defending celebrities as part of their own identity
• How algorithms reward the strongest version of a story
• What brands and creators can learn from the psychology behind all of it
Then we’ll put it through The 3 Levels of Intent:
STATED INTENT:
“I’m following the Lil Durk trial.”
HIDDEN INTENT:
“I’m trying to figure out what really happened and whose version I believe.”
IDENTITY INTENT:
“The side I believe says something about who I am, the culture I identify with, and who I trust.”
That third level is where things get interesting.
Because once an audience stops saying “this is what happened” and starts saying “this is OUR side,” information has become identity.
And identity is incredibly difficult to argue with.
This episode is an analysis of media narratives, audience psychology, commentary, and public reaction. It is not a determination of Lil Durk’s guilt or innocence.
🔥 Get the FREE 3-Level Intent Content Blueprint:
https://hilworley.com/blueprint
🎤 ARTISTS: GET THE FREE FAN INTENT BLUEPRINT
Learn how to understand what turns listeners into actual fans using Stated Intent, Hidden Intent, and Identity Intent.
👉 https://hilworley.com/fan-intent-blueprint
🎹 PRODUCERS: GET THE FREE PRODUCER INTENT BLUEPRINT
Learn how to understand what artists are really looking for when choosing beats, producers, and creative partners.
👉 https://hilworley.com/producer-intent-blueprint
Subscribe for more breakdowns on:
Music marketing
Artist development
Beat selling
Fan psychology
Audience psychology
Music branding
Content strategy
The 3 Levels of Intent
Welcome to Building a Cabin Studio in the Woods—a new weekly series documenting every step of turning a dream into reality.
From the first sketches and winter planning to construction, design, and finally making music in the finished space, you’ll experience the entire journey of building a tiny recording studio in the Canadian woods. Along the way I’ll share the successes, setbacks, lessons learned, and the creative vision behind creating a space dedicated to songwriting, recording, and inspiration.
Subscribe and follow the adventure as we build this studio together—one week at a time.
⭐ Presented by Squarespace – Use my code ORL10 for 10% off your first webpage or domain!
www.otherrecordlabels.com/squarespace
⭐ Start Your Own Record Label! Download my free Record Label Toolkit: http://otherrecordlabels.com/toolkit
🟢 Free Case Evaluation: https://www.topmusicattorney.com/freecaseevaluation
🟠 Say Hi On IG https://instagram.com/topmusicattorney
In this episode of the Top Music Attorney Podcast, Entertainment Attorney, Miss Krystle discuses the massive lawsuit between Universal Music Group and DistroKid, the growing fight over AI generated music, and why the loudest headline may not be the real story. What looks like a battle over copyright infringement and AI slop could point to a much larger shift inside the music industry.
MK breaks down what the complaint says, what independent artists should pay attention to, and how this legal fight could affect music distribution, streaming platforms, and the future of artist control. When two of the biggest forces in music collide, the people caught in the middle are usually creators.
0:00 A Very Convenient Rescue
1:38 What Universal Says This Is About
2:27 The Case Against DistroKid
4:06 The Story Starts to Shift
5:33 What May Really Be Happening
6:49 Nobody Is the Hero
8:12 Follow the Distribution Pipeline
9:19 The Bigger Picture
Legal Disclaimer: The information, ideas, and suggestions in this video are not intended to be legal advice. Before following any suggestions contained in this video, you should consult your personal attorney. The speaker shall not be liable or responsible for any loss or damage allegedly arising as a consequence of your use or application of any information or suggestion in this video. Pursuant to the fair use doctrine under the 1978 Copyright Act, a copyrighted work owned by another may be used for criticism, commentary, news reporting, and educational purposes. The use of the livestream contained in this video falls within the fair use doctrine.
————————————————————————————
🟡Become Your Own Record Label:
https://www.topmusicattorney.com/becomeyourownrecordlabel
💻 #1 Resource For Artists And Producers: https://www.topmusicattorney.com
⚖ Hire An Attorney: https://www.delgadoentertainmentlaw.com
📺 Get Your Music Into Tv/Film/Games: https://www.topmusicattorney.com/sync
📰 Get My Newsletter: https://www.topmusicattorney.com/newsletter/
📄 Music Contracts: https://www.topmusicattorney.com/music-contracts
🎧 Listen To The TMA Podcast On All Streaming: https://www.topmusicattorney.com/podcast
🟢 Free Stuff: https://www.topmusicattorney.com/free-stuff
Miss Krystle Artist Links: https://www.misskrystle.com
————————————————————————————
TOP MUSIC ATTORNEY SOCIALS
Links: https://www.topmusicattorney.com/links
Website: https://topmusicattorney.com/
Instagram: https://www.instagram.com/topmusicattorney/
Tik Tok: https://www.tiktok.com/@topmusicattorney
Facebook: https://www.facebook.com/topmusicattorney
Linkedin: https://www.linkedin.com/in/top-music-attorney-16405573/
MISS KRYSTLE SOCIALS
Website: http://www.misskrystle.com/
Spotify: https://open.spotify.com/artist/1g6jAksCoujtcbg6zJpJ39
Instagram: https://www.instagram.com/misskrystlelive
Tik Tok: https://www.tiktok.com/@misskrystlelive
Facebook: https://www.facebook.com/MissKrystleLive
Linkedin: https://www.linkedin.com/in/misskrystle/
Twitter: https://twitter.com/MissKrystlelive
Website: http://www.misskrystle.com/
Watch this if you want to double ROAS without increasing your ad spend.
Upgrade Your Marketing Team 👉🏻 https://dupreex.com
// Hire DuPree X to manage your marketing, branding, and paid advertising across platforms so you can focus on what matters most.
Expand Your Marketing Mindset 👉🏻 https://tomdupreeiii.com
// Subscribe to my newsletter to learn at your own pace and upgrade your marketing, branding, and advertising knowledge for free.
Get Personalized Help 👉🏻 https://consultations.tomdupreeiii.com
// Schedule a 1:1 call with me to improve your marketing, branding, and offering across paid advertising, social media, and more.
—
0:00 – 89% ROAS growth without a bigger ad budget
0:19 – Setting up a cold sales campaign in Facebook Ads Manager
2:17 – Adding a 10% awareness campaign in Facebook Ads Manager
4:25 – Building a 365-day Instagram audience for Facebook ad retargeting
5:49 – The 90/10 rule: how the results actually broke down
7:56 – Putting it all together
—
We grew this client’s ROAS by 89% in 51 days without adding a single dollar to their daily ad spend.
In this video, I break down the exact campaign structure behind that result — a local restaurant running Facebook Ads Manager for their lunch specials, stuck at a 1.99 ROAS on a cold sales campaign alone. Instead of increasing the budget, we reallocated just 10% of it to a new awareness campaign optimized for ad recall lift, while building a 365-day Instagram engagement audience to retarget alongside the existing cold targeting. That’s the 90/10 rule in action: 10% awareness, 90% sales.
The result: ROAS jumped to 4.15 on the sales campaign, 3.77 blended overall, while cost per purchase dropped from $9.64 to $6.33. This is the same principle I use with creators and brands at DuPree X — sales campaigns need fresh signal to work efficiently, and a small awareness layer is often what actually unlocks it, not a bigger budget.
