Videos

Video by YouGrow Promo via YouTube

At this point the rest of the office has learned not to ask questions.

Just say yes and let the marketing team cook 🧑‍🍳

#letthemcook #yesrobert #marketingteam #officehumour #musicindustry #musicpromotion #YouGrowPromo

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Video by un:hurd music via YouTube

"I Know the Names of My Fans Now" — Breaking Artist EKENE | find your frequency

EKENE is a breaking independent artist from Lagos, raised on gospel and choir, now turning his most honest writing into a growing fanbase. He joins Alex to talk about his debut EP Little Us, why community means knowing your fans by name rather than chasing streams, why sincerity does the marketing for you, and how he protects his creative vision from the noise. An honest conversation with an artist right at the start.

CHAPTERS
02:26 The trip: turning up the heat on early traction
03:51 Little Us, the vulnerable debut
05:12 Origin: gospel, church choir, YouTube covers
07:55 Can anyone sing? What actually makes an artist
09:03 "I don’t think I can sing, I learned how to"
10:20 The Glitch Africa performance that lit the fire
12:29 Finding his sound: from rap groups to song
14:25 Meeting his managers, the sound developing
15:06 "I’m just starting" and the development years
16:32 Where the next 12 months takes the project
17:44 Building a community, knowing your fans
19:19 Writing as a therapy session
22:09 The vulnerable songs he hasn’t released
24:34 The strategy: honesty and human connection
27:00 Living up to the Apple Music write-up
28:00 Blocking out the noise: stubbornness
31:00 What’s next, finding the sound
31:40 The closing question: milestones and success
34:00 Where to find EKENE

ABOUT f:nd your frequency

The podcast about building an audience from zero. Artists. Founders. Investors. One shared obsession. Hosted by Alex Brees, founder of un:hurd music.

un:hurd music helps independent artists market their music with data, not guesswork. [link]
Try un:hurd music: https://go.unhurd.co.uk/youtubemaster1
Follow us on IG: https://www.instagram.com/unhurdmusic/

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Video by Two Story Media via YouTube

Meta is making us learn what value rules are now if we want to run ads, but I’m here to cut through the confusion and let you know how to navigate the changes that Meta has once again made to Ads Manager.

👉 Get my country target list here: https://tinyurl.com/35mvrr3a

***
Want to grow your fanbase?
Here are a couple ways we can help:

🤜 Learn how to grow in our Music Marketing Club: http://tinyurl.com/m979856j
📈 Hire us to run Meta ads for Spotify: https://tinyurl.com/2s42kbey

***

Video edited by: Kieran Grossman (https://tinyurl.com/5e7vxyxt)

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Video by Top Music Attorney via YouTube

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Video by The Orchard via YouTube

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Video by Alexiomar Rodríguez via YouTube

✉️ Escríbeme en Instagram → https://www.instagram.com/alexiomarrodriguez/
☎️ Si tu negocio factura US$250K+, agenda tu llamada estratégica gratis → https://xiola.co/

Si eres nuevo en mi canal, mi nombre es Alexiomar Rodríguez, soy abogado y socio fundador de Xiola. Somos la firma legal para la nueva industria de la música y el entretenimiento. Trabajamos con empresarios y negocios. Gestionamos sus contratos y propiedad intelectual, y le damos respuestas claras en 24 horas, para que se enfoquen en crecer su negocio sin que legal los atrase. En 2025, conseguimos $5M para nuestros clientes en adelantos, inversiones, y compraventa de catálogos.

Cómo llegué aquí…

0–21: Músico, productor, guitarrista y cantautor (+10,000 oyentes mensuales en Spotify).
22: Graduado con Altos Honores en Economía (UPRM).
24: Trabajé con jueces (federal y estatal) y firmas de litigio corporativo.
25: Graduado con Altos Honores en Derecho (UPR).
26: Renuncié a una de las top 3 firmas de Puerto Rico para lanzar Xiola.
27: Facturé mis primeros $100,000.
28: Fundé Seed Academy, escuela de music business en español.
29: Escribí un best seller en Amazon (De Artista a Empresario Musical) y superé $400K en revenue.
30: Me mudé a EE.UU., levanté $250,000 con Techstars + Warner + VC, y lancé Flou, software de contratos musicales ($50,000 en ventas).
31: Comencé a dar charlas internacionales.
32: Seguí el consejo de mi mentor, Alex Hormozi. Cerré Seed Academy y Flou. Me enfoqué en Xiola y hemos facturado más de $1M.

Hoy: Nuestros abogados son de Puerto Rico y Estados Unidos. Trabajamos de manera 100% remota. Y cobramos de dos maneras: tarifa fija y comisión. Así es como hacemos nuestro dinero. No vendemos cursos.

La industria musical es dura. Pero si naciste para esto, lo sabes:

La vida sin música sería un error.

No te quites,

Alexiomar

RELEVO: Este contenido es solo para fines educativos. No constituye asesoría legal. Consumir este material no crea relación abogado-cliente. Para orientación específica, consulta a tu abogado de confianza.

© 2026 Alexiomar Rodríguez. Todos los derechos reservados.

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Video by RouteNote via YouTube

We interviewed Matador after their set at ArcTanGent festival. The post metal band talked about their performance, influences and more.

Follow Matador:
https://www.youtube.com/@matador8313
https://www.facebook.com/matadorlives/
https://www.instagram.com/matadorlives/

0:00 Intro
0:11 What does playing ArcTanGent mean for you?
0:46 Biggest learning curve outside of music
2:25 What would you do differently?
3:41 The key to finding your sound
4:39 Which Spice Girl would you be?
5:53 Balancing creative and business
6:55 Biggest liability on a night out
7:23 What’s coming up?
8:14 Follow Matador

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At RouteNote, it is our mission to empower creators of all kinds with what they need to fulfil their dreams. We work closely with millions of musicians and labels around the world to get their music on the biggest music streaming platforms, download services, video apps, and more!

We make music distribution FREE so that there are no barriers for artists of any size, wherever they are in the world. Reaching artists in every country in the world on the biggest music platforms is a reality with RouteNote.

Find out more and signup at https://www.routenote.com/rn/signup_page/design

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Follow RouteNote:
Website – https://routenote.com/
Musician’s Blog – https://routenote.com/blog
Useful Links: https://push.fm/fl/routenote
RouteNote Socials: https://push.fm/fl/routenotesocials

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