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A chat with Night Swimming after their performance at ArcTanGent Festival. The self-proclaimed atmospheric rock band discuss who Night Swimming are, playing live gigs and the lessons learned along the way.
Follow Night Swimming:
@nightsswimming
https://www.facebook.com/nightsswimming
https://www.instagram.com/nightsswimming
0:00 Intro
0:11 Performing at ArcTanGent
0:44 Things you’ve learned playing live
1:52 Weirdest talent
2:13 From small stages to big festivals
3:16 A lesson you’ve learned the hard way
4:27 What is Night Swimming?
5:24 Inspiration behind latest EP
7:28 Advice to emerging artists
8:27 Biggest liability on a night out
9:00 What’s coming up?
9:33 Follow Night Swimming
———————————————————————————————————-
At RouteNote, it is our mission to empower creators of all kinds with what they need to fulfil their dreams. We work closely with millions of musicians and labels around the world to get their music on the biggest music streaming platforms, download services, video apps, and more!
We make music distribution FREE so that there are no barriers for artists of any size, wherever they are in the world. Reaching artists in every country in the world on the biggest music platforms is a reality with RouteNote.
Find out more and signup at https://www.routenote.com/rn/signup_page/design
✉️ Escríbeme en Instagram → https://www.instagram.com/alexiomarrodriguez/
☎️ Si tu negocio factura US$250K+, agenda tu llamada estratégica gratis → https://xiola.co/
Si eres nuevo en mi canal, mi nombre es Alexiomar Rodríguez, soy abogado y socio fundador de Xiola. Somos la firma legal para la nueva industria de la música y el entretenimiento. Trabajamos con empresarios y negocios. Gestionamos sus contratos y propiedad intelectual, y le damos respuestas claras en 24 horas, para que se enfoquen en crecer su negocio sin que legal los atrase. En 2025, conseguimos $5M para nuestros clientes en adelantos, inversiones, y compraventa de catálogos.
Cómo llegué aquí…
0–21: Músico, productor, guitarrista y cantautor (+10,000 oyentes mensuales en Spotify).
22: Graduado con Altos Honores en Economía (UPRM).
24: Trabajé con jueces (federal y estatal) y firmas de litigio corporativo.
25: Graduado con Altos Honores en Derecho (UPR).
26: Renuncié a una de las top 3 firmas de Puerto Rico para lanzar Xiola.
27: Facturé mis primeros $100,000.
28: Fundé Seed Academy, escuela de music business en español.
29: Escribí un best seller en Amazon (De Artista a Empresario Musical) y superé $400K en revenue.
30: Me mudé a EE.UU., levanté $250,000 con Techstars + Warner + VC, y lancé Flou, software de contratos musicales ($50,000 en ventas).
31: Comencé a dar charlas internacionales.
32: Seguí el consejo de mi mentor, Alex Hormozi. Cerré Seed Academy y Flou. Me enfoqué en Xiola y hemos facturado más de $1M.
Hoy: Nuestros abogados son de Puerto Rico y Estados Unidos. Trabajamos de manera 100% remota. Y cobramos de dos maneras: tarifa fija y comisión. Así es como hacemos nuestro dinero. No vendemos cursos.
La industria musical es dura. Pero si naciste para esto, lo sabes:
La vida sin música sería un error.
No te quites,
Alexiomar
RELEVO: Este contenido es solo para fines educativos. No constituye asesoría legal. Consumir este material no crea relación abogado-cliente. Para orientación específica, consulta a tu abogado de confianza.
Video by Musicians Institute College of Music via YouTube
Learn more about MI: https://mi.edu/?&mi_source=youtube
Legendary producer and engineer Eddie Kramer and acclaimed producer, songwriter, and musician Mark Hudson sit down for an exclusive conversation at Musicians Institute about music, recording, songwriting, and the stories behind some of the most influential artists and records in music history.
From Jimi Hendrix and The Beatles to Led Zeppelin, John Lennon, Ringo Starr, Aerosmith, and more, Kramer and Hudson share firsthand stories, studio insights, and lessons from decades spent working alongside some of music’s biggest names.
CHAPTERS
00:00 Introduction
06:35 Jimi Hendrix: “The rules are there are no rules”
09:30 How Jimi Hendrix prepared his legendary guitar solos
17:10 John Lennon, songwriting & creative experimentation
18:45 The Beatles and “All You Need Is Love”
20:45 George Harrison, mistakes & making great records
26:15 John Lennon: “Make your mistakes louder”
28:20 Eddie Kramer on the making of Led Zeppelin’s “Whole Lotta Love”
41:20 Why performance makes records magical
45:45 Steven Tyler, Aerosmith & “Living on the Edge”
58:40 Mark Hudson on Ringo Starr & the importance of relationships
01:28:20 David Gilmour, guitar solos & trusting your instincts
01:36:40 “Dare to suck”: Advice for the next generation
Whether you’re a musician, producer, songwriter, engineer, or simply a fan of music history, this exclusive conversation from the MI Vault offers a rare look inside the creative process from two people who have spent decades working at the highest levels of the music industry.
Recorded exclusively at Musicians Institute in Hollywood, California.
Musicians Institute (MI) — Hands-on training in contemporary music performance, recording, production, and music business built for real-world music careers.
Video by MUBUTV – Music Business Television via YouTube
⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com
The Superfan Economy: How to Turn Concert Moments into Lasting Loyalty
SWSH Founder Reveals: The Secret Power of Fan Content & Superfans at Concerts! [Alexandra Debow]
Is your fan engagement strategy stuck in the past? Tech innovator Alexandra Debow, creator of SWSH, joins us to reveal how concert photos and videos can unlock a new era of community and loyalty between artists, fans, and brands. Discover the future of the superfan economy, why every concert moment is strategic data, and how to turn fleeting live experiences into lasting value for artists, audiences, and partners. If you’re an emerging artist, music pro, or just obsessed with the intersection of music, tech, and fandom, this jam-packed episode brings you the insights you need to thrive in today’s music industry! 🎤🚀 #FanEngagement #MusicTech #Superfans #MusicBusiness
Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.
Here are the ways to work with us here at MUBUTV:
⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric.
Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com
MUBUTV Free Music Guides
⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide
⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide
⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide
Books mentioned & suggested:
📒 The Idea Factory: Bell Labs and the Great Age of American Innovation – https://amzn.to/46RcUbp
🎧 Get Audible Free – Your favorite titles anywhere you go. Enjoy a free trial on us! – https://amzn.to/3RB2nu4
Connect with MUBUTV, Ritch Esra & Eric Knight on Social Media:
For Advertising or Business inquiries, please go to:
https://www.mubutv.com/contact/support
QUESTION? — Have a question about this podcast, your music career, artist-fan communities, or anything else? Post in the comments section of this podcast!
Subscribe to our YouTube channel and get more great content on the Music Industry: https://link.mubutv.com/YTsubscribe
⏰ TIMECODES ⏰
0:00 Intro
1:09 Meet Alexandra Debow & SWSH: The Future of Fan Engagement
4:09 Ritch & Eric: First impressions and key insights on fandom
6:20 The SWSH Story: From college parties to the concert revolution
8:11 What’s a Superfan? Defining superfans & how artists spot them
9:35 Hidden Data: How fan-generated content reveals audience truths
11:16 Why a concert photo is “worth 1,000 words”—and what you can learn from it
12:27 Turning concert memories into lasting loyalty and community
15:09 Audience vs. Community: How to turn passive listeners into invested fans
16:03 Mindset shifts: How top artists extract real value from SWSH
17:23 How a tech background shaped SWSH’s approach to music
18:24 Brands, artists, and emerging fan communities—how it all connects
19:23 Books & documentaries that shaped Alexandra’s journey
20:46 Tech frontiers: The next big shifts in fan behavior & music communities
21:51 Final thoughts & appreciation
22:01 Post-interview breakdown—Ritch & Eric reflect on the big takeaways
23:42 How SWSH, microcultures, and concert moments drive artist growth
24:47 Real-world example: Extending the fan experience beyond the live show
26:19 The future: Personalized fan journeys and lasting music memories
27:32 Outro, links, and subscribe reminder
🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR
To learn more about this episode visit:
LINK
Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Terry Terrier
This episode of the MUBUTV Music Business Insider Podcast demystifies how live shows generate invaluable fan data and community magic. Hosted by Ritch Esra and Eric Knight, the discussion with Alexandra Debow of SWSH uncovers the true meaning of superfans in the digital age, actionable strategies for fan engagement, and why the future belongs to those willing to listen, analyze, and build authentic communities. Subscribe for weekly music industry insights, and comment below with how you’re turning your fan moments into lasting value!
DISCLOSURE: Some of the links on this page are affiliate links, meaning, at no additional cost to you, we may earn a commission if you click through and make a purchase and/or subscribe.
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➔➔Artists and Bands! Check out the ultimate site with a ton of resources that could help your music career!
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