Nicola Gunby built and sold a beauty marketplace before starting Cliq, an app built to get people off their phones and into the same room. She joins Alex to unpack why huge followings don’t equal community, why consistency is the only real secret, and why niching down beats chasing reach. She also shares the run club founder who went from five people to 800 paying members by refusing to quit.
ABOUT f:nd your frequency
The podcast about building an audience from zero. Artists. Founders. Investors. One shared obsession. Hosted by Alex Brees, founder of un:hurd music.
GUEST
Nicola Gunby — https://www.thecliq.app/
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un:hurd music helps independent artists market their music with data, not guesswork.
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If you had to describe your new release using just three emojis, what would they be? 🤔 @etheprofit has an answer.
The rapper takes on the question and gives us a glimpse into the world behind his new album, “Galler-E 2.” Watch E The Profit break it down, then stream his new project out now via TuneCore!
..
TuneCore empowers artists, labels and managers to upload unlimited releases on all of the world’s most popular digital music stores and social platforms, including Spotify, Apple Music, TikTok– while retaining 100 percent of their rights– for one annual flat fee.
● Subscribe to TuneCore’s YouTube Channel: https://youtube.com/tunecore
● Visit TuneCore’s official website: tunecore.com
● Follow TuneCore on TikTok: tiktok.com/@tunecore
● Follow TuneCore on Instagram: instagram.com/tunecore/
● Follow TuneCore on Twitter : twitter.com/TuneCore
● Follow TuneCore on Facebook : facebook.com/TuneCore/
@lareezymusic Playlist Adds in 🖐️. Watch the Nola rapper guess which songs from his catalog were added to fan playlists like “coffee table rap☕” and “Underground classics,” and which got him stumped.
✉️ Escríbeme en Instagram → https://www.instagram.com/alexiomarrodriguez/
☎️ Si tu negocio factura US$250K+, agenda tu llamada estratégica gratis → https://xiola.co/
Si eres nuevo en mi canal, mi nombre es Alexiomar Rodríguez, soy abogado y socio fundador de Xiola. Somos la firma legal para la nueva industria de la música y el entretenimiento. Trabajamos con empresarios y negocios. Gestionamos sus contratos y propiedad intelectual, y le damos respuestas claras en 24 horas, para que se enfoquen en crecer su negocio sin que legal los atrase. En 2025, conseguimos $5M para nuestros clientes en adelantos, inversiones, y compraventa de catálogos.
Cómo llegué aquí…
0–21: Músico, productor, guitarrista y cantautor (+10,000 oyentes mensuales en Spotify).
22: Graduado con Altos Honores en Economía (UPRM).
24: Trabajé con jueces (federal y estatal) y firmas de litigio corporativo.
25: Graduado con Altos Honores en Derecho (UPR).
26: Renuncié a una de las top 3 firmas de Puerto Rico para lanzar Xiola.
27: Facturé mis primeros $100,000.
28: Fundé Seed Academy, escuela de music business en español.
29: Escribí un best seller en Amazon (De Artista a Empresario Musical) y superé $400K en revenue.
30: Me mudé a EE.UU., levanté $250,000 con Techstars + Warner + VC, y lancé Flou, software de contratos musicales ($50,000 en ventas).
31: Comencé a dar charlas internacionales.
32: Seguí el consejo de mi mentor, Alex Hormozi. Cerré Seed Academy y Flou. Me enfoqué en Xiola y hemos facturado más de $1M.
Hoy: Nuestros abogados son de Puerto Rico y Estados Unidos. Trabajamos de manera 100% remota. Y cobramos de dos maneras: tarifa fija y comisión. Así es como hacemos nuestro dinero. No vendemos cursos.
La industria musical es dura. Pero si naciste para esto, lo sabes:
La vida sin música sería un error.
No te quites,
Alexiomar
RELEVO: Este contenido es solo para fines educativos. No constituye asesoría legal. Consumir este material no crea relación abogado-cliente. Para orientación específica, consulta a tu abogado de confianza.
1️⃣ Work with me 1:1 inside MusiCreator™ → https://musicbyplv.com/shop/musicreator/
2️⃣ Watch: the EXACT path to $10,000/mo with no paid ads or cold DMs → https://www.youtube.com/watch?v=BLVsaCKFizc
3️⃣ FREE Skool community and training material for music producers & musicians who are stuck under $1k/mo → https://www.skool.com/musicreatorhub/about
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Mikki Mase has made some of the most insane claims just to prove to the world he made millions beating casinos at baccarat. From being born into a criminal empire, to working on wall street, then owning hundreds of pharmacies and ultimately winning $32 million in vegas. His life sounds like the plot to a terrible movie.. and in this video we investigate his claims.
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