Videos

Video by Music Business Academy via YouTube

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Video by LANDR via YouTube

In 2019, 19-year-old YoungKio almost didn’t upload a beat because he thought it was too weird. That $30 beat became "Old Town Road," the longest-running #1 song in history. You don’t need an expensive studio to make history; you just need your creativity.

Watch the full video over on our YouTube.

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Video by Joe Gautrey Music via YouTube

Make This Beat Yours: https://snd.ee/b8s1

Plugins Used In This Beat:
Prime Bass: https://nativeinstruments.sjv.io/2R5veD
Gentlemen Piano: https://nativeinstruments.sjv.io/X42QB5
Abbey Road Drums: https://nativeinstruments.sjv.io/YVB4Vm
Ozone 12 (Mixing & Mastering): https://nativeinstruments.sjv.io/yZ9E2b

TAGS (ignor)
Olivia Rodrigo style production, Olivia Rodrigo type beat, Olivia Rodrigo music production, how to produce like Olivia Rodrigo, pop rock production, emotional pop production, pop punk beat, teenage pop sound, vocal production tutorial, music production tutorial, Logic Pro tutorial, FL Studio tutorial, Ableton Live tutorial, songwriting tips, pop mixing, music producer tips, type beat tutorial, indie pop production, guitar pop production, modern pop tutorial

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Video by Ditto Music via YouTube

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Video by Damian Keyes via YouTube

This is how you can release music, get heard and build a fanbase whilst having a full time job.

✅ Get my free step-by-step Single Release Plan: https://start.dk-mba.com/singlereleaseplan
⚡ DK-MBA Artist Growth System: https://www.dk-mba.com
📈 Work with DK Artists (strategy, Spotify growth, content & ads): https://www.dk-artists.com

If you haven’t seen me before, my name is Damian Keyes. I’ve spent 20+ years working across the music industry as a musician, entrepreneur and growth strategist.

A bit about my journey…

16: Picked up a bass for the first time and fell in love with music.
18: Signed to a major record label (and dropped 6 months later. I always said I’d do anything, but no one told me what to do. That sparked my obsession with understanding how artists actually succeed).
23: Founded BIMM music university, which became one of the largest music universities in the world.
20s: Scaled BIMM to 4,000 students per year across multiple countries, alongside working as a professional bass player performing with Eric Clapton, Alanis Morissette and Billy Cobham among others.
30: Sold BIMM and became financially free.
30s: Realised life is about the journey and building, not retiring. Built multiple music businesses including a management company and live agency.
40s: Sold both businesses and took what I’d learned working with artists offline and applied it online, helping artists grow using digital strategy before it became common.
43: Founded DK-MBA, now one of the largest online music business academies with over 40,000 students across 83+ countries.
45: Founded DK Artists, where we work directly with independent and label artists building careers, audiences and releases.

Today: We work with both independent and label artists and build the systems and infrastructure that help artists grow streams, audiences and long term careers.

You’re just one song away from changing your life.

This channel exists to share the strategies we see working right now.

I hope this brings you value and guides you in an industry that definitely isn’t easy and changes daily.

To your success,

Damian

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Video by Ari’s Take via YouTube

This week on the New Music Business podcast, Ari sits down with Dee Diaz, Vice President of Marketing at Reach Records.

At Indie Week 2026, Dee shares the innovative marketing strategies behind Lecrae’s Reconstruction album campaign, which helped propel the project to a Billboard Top 10 debut. From sending exclusive mailers to the label’s most loyal fans. To building a gamified direct-to-fan platform called The Workshop, Dee reveals how Reach Records prioritized community, superfans, and authentic artist engagement over chasing algorithms.

Find Dee Diaz:
https://www.instagram.com/deediaz_/
https://www.instagram.com/reachrecords/

Check out Ari’s Take:

Home

05:06 – Meet Dee Diaz and Reach Records
08:47 – The History of Reach Records and Lecrae
12:31 – Building the Reconstruction Campaign
15:07 – The 1,000 Fan Mailer Strategy
16:19 – Creating The Workshop Fan Community
19:37 – Turning Superfans Into Brand Ambassadors
29:09 – Community Service as Music Marketing
37:39 – The Story Behind “Coming In Hot”
43:29 – Why TikTok Doesn’t Convert Like It Used To
46:17 – What It Means to Make It in the New Music Business
47:00 – Audience Q&A

Edited and mixed by Ruben Zarate
Music by Brassroots District
Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com

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Video by Adrian Barrin – Music & Event Marketing via YouTube

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