Videos

Video by MUBUTV – Music Business Television via YouTube

World Building with Merch: Inside the New Rules of Music Branding with Dan Goldberg

Unlock the secrets of music merch as Ritch Esra and Eric Knight sit down with industry strategist Dan Goldberg! In this episode of the MUBUTV Music Business Insider Podcast, we explore how artist merch has evolved from simple concert swag to a powerful symbol of fandom, community, and identity. Learn why building a merch brand matters now more than ever—and discover actionable tips on connecting with superfans, creative cohesion, worldbuilding, and leveraging collectibles like vinyl to grow your music career. 🎸👕✨ #MusicMerch #ArtistBranding #FanEngagement

Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.

Here are the ways to work with us here at MUBUTV:

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com

MUBUTV Free Music Guides
⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide
⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide
⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide

Books mentioned & suggested:
📒 Essentialism: The Disciplined Pursuit of Less – https://amzn.to/3P5h1eD

📒 The ONE Thing – https://amzn.to/4ethWA7

📒 All You Need To Know About the Music Business 11th Edition – https://amzn.to/3sdgrja

🎧 Get Audible Free – Your favorite titles anywhere you go. Enjoy a free trial on us! – https://amzn.to/3RB2nu4

Connect with MUBUTV, Ritch Esra & Eric Knight on Social Media:

MUBUTV Socials
➡︎YouTube: @MUBUTV
➡︎Linktree: https://linktr.ee/MUBUTV

Eric Knight Socials
➡︎YouTube: @EricKnightOnline
➡︎Linke: https://linke.to/ericknight

Ritch Esra Socials
➡︎Linktree: https://linktr.ee/ritchesra

For Advertising or Business inquiries, please go to:
https://www.mubutv.com/contact/support

QUESTION? — Have a question about this podcast, your music career, pursuing a career in the music industry, or anything else? Post in the comments section of this podcast!

Subscribe to our YouTube channel and get more great content on the Music Industry: https://link.mubutv.com/YTsubscribe

⏰ TIMECODES ⏰
0:00 Intro
6:38 What role does merch play in an artist’s career, and does it vary from artist to artist?
10:26 What elements are important when it comes to building fans through merch (hardcore scene)?
13:11 How can artists today make merch about belonging and world building, not just about sales?
18:07 How critical is creative cohesion for new artists in building a world fans want to enter?
19:47 How should artists mix the tech side with the grassroots side of merch and fan building?
23:00 How can merch help bridge the gap where casual fans become loyal ones?
27:14 What are the most effective merchandise-driven tactics to convert casual fans into super fans?
28:38 Where is artist merch heading next, and what are the biggest untapped opportunities?
33:19 What holds artists back in their careers based on your experience working with hundreds of bands?
36:01 Any books, films, or documentaries that have been inspiring for you to recommend?
41:00 What is the best way for people to reach you?

🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR

To learn more about this episode visit:
LINK

Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd

This episode visually explains how merchandise can convert casual listeners into superfans, showcasing three stages: casual listener, fan, and superfan. We explore how artists can build a sustainable music career by understanding their audience and implementing effective music marketing strategies. Essential for any independent artist looking to thrive in the modern music business ! 🔥🎧

Join the MUBUTV Music Business Insider Podcast for clips from our podcast series, hosted by Ritch Esra and Eric Knight. We provide essential music industry tips and resources like guides on A&R, attracting an artist manager, and pitching to music supervisors. Our mission is to educate and empower individuals in their music career journey. 🔥🎧 #MusicBusiness #musiccareer

DISCLOSURE: Some of the links on this page are affiliate links, meaning, at no additional cost to you, we may earn a commission if you click through and make a purchase and/or subscribe.

Copyright © 2026 MUBUTV™ Media. All Rights Reserved

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Video by LANDR via YouTube

Cleaning up a vocal take doesn’t need to be hard work.

With ReHance, you get the best results from your takes, no matter how they are recorded. Clean up background noise, artifacts, and other unflattering sounds in your source audio.

Try it today using our link in bio.

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Video by L.Dre via YouTube

The Indie Build is a conversation series with independent musicians about what it actually takes to build a career in music. Powered by KOSIGN.

Episode 1 features Avara — an R&B and soul artist out of LA who taught herself music production from scratch and built her entire catalog independently. We get into the money, the publishing, and the royalties she almost missed entirely.

🔗 KOSIGN — Collect Your Publishing Globally: https://form.typeform.com/to/c0pJoV2w?utm_source=ldre

🎤 Avara — https://www.instagram.com/avaraellorie/

🎥 LEARN MORE ABOUT PUBLISHING:

A Creative Room Production

Host: L.Dre
Executive Producer: KOSIGN
Directed & Produced by: Adil Chamakh
Director of Photography: Taylor Frontier
Camera Operator: Michael Maliwanag
1st Assistant Camera: Adam Lee
Sound: George Wymenga
Hair & Makeup: Danielle Roque
Color & Editing: Matthew Martinez
Production Assistant: Marina Hojman

CHAPTERS:

0:00 Intro
1:00 Did Money Ever Cross Your Mind?
2:28 The Artist vs. Business Spectrum
4:35 Reinvesting Every Penny Back Into the Music
5:26 When to Outsource (And When Not To)
6:58 Getting Management and Being Taken Seriously
8:35 When Did Publishing Enter Your World?
9:48 What KOSIGN Found That BMI Didn’t
10:41 What Would You Tell Your Younger Self?
12:11 Why Do You Actually Make Music?
15:14 Outro

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Video by Ditto Music via YouTube

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Video by No Labels Necessary via YouTube

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Video by Andrew Southworth via YouTube

What is the best social media platform for organic music marketing? I ran a test comparing Instagram, TikTok, YouTube and Facebook and this video shows the results.
📰 Join the FREE Music Marketing Monday newsletter here: https://geni.us/GSNewsletter
🏆 Hire us to run your ads: https://geni.us/AdAgency
🚀 Spotify Growth Machine Course: https://geni.us/SpotifyGrowthMachine
🌍 Best website / store / funnels for music artists: https://geni.us/MusicFunnels (get your 14-day FREE trial!)
👥 Fan Growth Machine: https://geni.us/FanGrowthMachine
🎬 YouTube Growth Machine: https://geni.us/YouTubeGrowthMachine
🧑‍💻 Consultations: https://geni.us/GSConsulting

Affiliate links:
►► Get 15% off Melodist music distribution with code ANDREW15 here: https://geni.us/Melodist
►► Hypeddit Free Trial: https://geni.us/Hypeddit
►► Smart Noise Trial: https://geni.us/SmartNoise
►► FeatureFM: https://feature.fm/andrewsouthworth – use code ASOUTH30 for 30% off for any annual plan!
►► Get 10% off Artist.Tools here: https://geni.us/ArtistTools

Get more from me:
🌍 Website: https://andrewsouthworth.com
⌨️ Chat in the community (FREE): https://geni.us/GSCommunity
🎤 Modern Music Marketing Podcast: https://geni.us/MMMPodcast
IG: https://www.instagram.com/andrew.southworth
Threads: https://www.threads.com/@andrew.southworth
TikTok: https://www.tiktok.com/@andrew.southworth
FB: https://www.facebook.com/AndrewSouthworthOfficial
Contact Me: andrew@generastudios.com

#MusicMarketing #MusicPromotion #SpotifyMarketing #SpotifyPromotion

Some of the links in this description are affiliate links I may receive a kickback from! This helps support the channel and pays for these videos. I only recommend products I would happily share with my friends and family.

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Video by HitmakerOS via YouTube

Free access to HitmakerOS as the social media system behind 100M+ streams across 250+ independent song release campaigns. Best of all, it’s completely FREE to sign up for 👉 https://hitmakeros.com

What’s inside HitmakerOS?

→ The 8-Week Song Release System
→ Release Date Planners and Content Calendars
→ Paid Ads Playbooks (Meta, YouTube + Spotify)
→ Playlist Pitching Tools
→ Radio, Sync and Booking Agent,Contact Databases

Free to sign up. Forever. 👉 https://hitmakeros.com

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Video by Music Business Advice via YouTube

➔➔Artists and Bands! Check out the ultimate site with a ton of resources that could help your music career!
https://musicpromo.org

#musicbusiness #musicmarketing #musicpromotion

A lot of artists think they need thousands of dollars to release a song the “right” way.

But the truth is, most artists are wasting money on the wrong things.

In this video, I break down how much money you really need to release music as an independent artist, where your budget should actually go, and the biggest mistakes artists make when trying to promote their songs.

If you’re serious about growing your music career without going broke, watch this before your next release.

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