Video by Musformation // Jesse Cannon via YouTube
Charli XCX’s Music Fashion Film changes the game of album marketing and how we see album rollouts.
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Videos You Should Probably Watch:
Charli’s Brat Roll Out: https://youtu.be/cnAV8qSMT_E
LAMES Analysis: https://youtu.be/qpEMwX0AG5I
Artist Positioning: https://youtu.be/FByTF2TFsKA
Links:
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👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
CHAPTERS:
00:00 Brat Rollout Problem
00:59 Post Release Conversation
01:59 Positioning And Objectives
05:04 Membership Plug Break
05:54 New Era Top Shelf
07:26 Not Playing Follow Up
09:06 Contradictions Create Buzz
11:30 Iteration And Film Drop
13:14 Clout Bomb Collaborations
14:29 One Two Punch Tactics
15:24 Lore Across Channels
16:17 Smart QandA Positioning
17:07 Keep It Light
17:49 Anti Marketing Events
18:20 DIY Position Ladder
19:35 Wrap Up And Next Video
#musicmarketing #musicpromotion #advancedmusicmarketing
