Video by D4 Music Marketing via YouTube
Over a span of a year with experimenting with short form performance videos, I grew Lyrics Born’s following from 20k to 200k+ on IG and 1.5k to 58k+ on TikTok. Our most viral videos didn’t take off until 6 months into our album promotion, after Snoop reposted the video for the first single.
I’ve heard every reason why artists don’t want to use social media or create content to promote their music. Yes, there are other options and routes you can take. But love it or hate it, social media is the powerful and scalable tool to market and promote your music. That’s just where technology has taken us.
It’s important to remember that content has always existed even before the Internet and social media. It has always been an important component of marketing music. Except, back in the days the artist would typically participate in the creation of content, or they would have the label handle and facilitate the content, i.e. music videos or radio/magazine interviews, so that the artist didn’t have to handle it.
But most artists today aren’t signed to a label so it’s expected that the artist need to do themselves or pay someone to do it. This necessity of content for promotion wasn’t created by social media, it only increased it and saturated it exponentially.
Marketing your music isn’t easy, but there is a path forward, for new and veteran artists, if you’re willing to experiment and be consistent with content.
#MusicMarketing #DIYartist
This is part 2 of a 3 video series. Clips are from the @HistoryoftheBayClips podcast by @Dregs_One.
