Video by MUBUTV – Music Business Television via YouTube
Getting Your Music Video Noticed By Vevo’s Decision Makers
Unlock the secrets of music video success with Vevo’s VP of Music & Talent, Jordan Glickson, in this powerhouse episode of the MUBUTV Music Business Insider Podcast! Discover how data and gut instinct combine to launch emerging artists, why visual content is more important than ever, and how you can maximize your reach on platforms like YouTube and Connected TV. Featuring real-world tips and untold stories about breaking artists through flagship series like Discover and Artists to Watch, this is essential listening for artists and industry hopefuls alike. 🚀📺 #Vevo #ArtistDiscovery #MusicMarketing
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⏰ TIMECODES ⏰
0:00 Intro
6:45 Skills or experiences that prepared you for Vevo and how they shape your artist support
9:14 What Vevo does and its role in YouTube’s ecosystem
12:34 Artist control over videos via distributors like Viddeo on Vevo
18:15 Data vs. gut instinct in artist curation; a story of intuition ahead of data
22:50 Differences in onboarding unknown artists vs. superstars; audience connection insights
30:09 Cultural insights from shifts in music genres or viewing habits
33:34 Fastest growth areas for music video consumption worldwide; Vevo’s global outlook
34:47 How original live/stripped sessions differ from official videos in expanding reach
38:47 What makes a video boost an artist’s brand vs. one that fades
42:26 Exciting new Vevo innovations and initiatives for global music discovery
44:45 Books, films, or documentaries that inspire you professionally
47:35 Advice for artists and industry pros building careers today
52:55 Best ways to contact you and Vevo
🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR
To learn more about this episode visit:
https://www.mubutv.com/jordan-glickson-vevo
Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd
Join the MUBUTV Music Business Insider Podcast for clips from our podcast series, hosted by Ritch Esra and Eric Knight. We provide essential music industry tips and resources like guides on A&R, attracting an artist manager, and pitching to music supervisors. Our mission is to educate and empower individuals in their music career journey. 🔥🎧 #MusicBusiness #MusicCareer
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