Video by No Labels Necessary via YouTube
What happens when the influencer you hired to promote your song becomes more famous than you? EJ the Maker reacts and doesn’t hold back.
In this episode of Off The Feed, EJ breaks down the influencer-vs-artist dynamic, the debate over whether content creation is harder than a 9-to-5, and why the songs artists care about the least are always the ones that blow up.
Plus the story behind a 9-second video he almost deleted that went on to hit 17 million views.
And yes, it was about wet bugs.
EJTHEMAKER:
https://www.instagram.com/ejthemaker/
Timestamps:
0:00 — The Influencer Is More Famous Than the Artist Who Made the Song
0:19 — Who Is EJ the Maker?
0:31 — They’re Booking Influencers Instead of the Actual Artist
1:05 — Does the Influencer Deserve Publishing If They Blow Up Your Record?
1:42 — You Should Never Let Anyone Out Promote Your Own Song
2:47 — Is Content Creation Harder Than a 9-to-5?
8:06 — The Real Dopamine Hit Isn’t Creating — It’s Pressing Share
9:11 — Do You Create for Yourself or for the Reaction?
13:53 — The Song Artists Blow Up Is Always the One They Don’t Care About
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📌 About No Labels Necessary
No Labels Necessary is a media platform and network for independent artist education & entertainment.
We create shows, interviews, and breakdowns that help artists understand how to build real careers in today’s music industry.
#NoLabelsNecessary #indieartist #musicmarketing
