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LIVE Agents, AI, & Why Quick Viral Fame WON’T Build Your Career | Trevor Swenson of Dynamic Talent
Discover how to break through the white noise of today’s music business with Trevor Swenson, founder & CEO of Dynamic Talent International! As one of the fastest-growing live agents in the industry, Trevor reveals how the agent’s role has evolved, what it takes to develop true artist longevity, and why you need more than just viral hits to succeed. Dive into insights on K-pop’s rise at iconic venues like the Grand Ole Opry and Apollo, the real impact of TikTok on live performance, the controversial future of AI-generated talent, and the keys to forging lasting careers—on and off the stage. If you’re an artist, live music professional, or want to future-proof your role in the industry, don’t miss these practical strategies for building your brand, booking shows, and standing out in a noisy marketplace! 🎤🌍 #MusicBusiness #LiveMusic #ArtistDevelopment
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Books mentioned & suggested:
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📒 All You Need To Know About the Music Business 11th Edition – https://amzn.to/3sdgrja
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⏰ TIMECODES ⏰
00:00 Intro
00:54 The evolving role of agents & why they matter more than ever
06:12 Why artist development trumps viral fame in today’s music business
08:24 How COVID-19 changed Dynamic Talent International’s approach
10:08 The live show gap: viral hits vs. real-world performance
11:19 What qualities make an artist stand out in a noisy industry?
13:27 Building artist longevity: moving beyond TikTok followers
14:51 Lessons other genres can learn from K-pop’s US touring success
17:04 Longevity vs. quick wins: what actually sustains a music career?20:09 Behind the scenes of brand partnerships & sponsorships
21:59 Would you represent an AI-generated act? (The surprising answer)
25:02 What qualities define the next-generation of great agents?
28:05 True talent vs. metrics: How do you spot the real thing?
30:41 Book recommendations that inspired Trevor’s journey
32:22 What holds people back from lasting success in music?
34:06 The single biggest piece of advice for building a career that lasts
35:17 Why commitment—not just hustle—defines enduring artists
38:30 Wrap up, show notes & ways to connect
🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR
To learn more about this episode visit:
https://www.mubutv.com/trevor-swenson-dynamic-talent
Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd
Get expert live music business advice and career longevity strategies from Trevor Swenson of Dynamic Talent International. Ritch Esra and Eric Knight break down how artist development, true audience connection, and next-gen agency thinking will define the future of the music business. Learn to master the live side, embrace technology without losing the human touch, and build a music career that goes the distance. Subscribe for essential music industry interviews, and share your biggest questions about standing out as an artist or live agent in the comments below.
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