Making niche music isn’t the problem. Marketing it like pop music is. #music #fifa #football

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Making niche music isn't the problem. Marketing it like pop music is. #music #fifa #football

🎧 Making niche music isn’t the problem. Marketing it like pop music is.

If you make ambient, shoegaze, neo-classical or experimental music, stop trying to reach everyone.

Find the people who already love your sound. 🎯

🔹 Target genre-specific playlists
🔹 Pitch curators in your scene
🔹 Use your genre name everywhere

The more specific your music is, the more specific your targeting should be.

Your goal isn’t more listeners. It’s more right listeners. 🖤🎵
#shakira

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