Video by Indie Music Academy via YouTube
Get more fans—and build a plan to turn listeners into customers. Join the Get More Fans Challenge: https://www.indiemusicacademy.com/get-more-fans-challenge
What actually happens to your Spotify streams after a playlisting campaign ends? I ran a four-month playlisting push on my song "Medicine" and tracked everything inside Spotify for Artists—the spike, the drop-off, and what kept streaming long after the promotion stopped.
In this video, I walk you through the real numbers: over 321,000 streams, broken down by source. We look at how third-party playlists triggered algorithmic recommendations, why those algorithms eventually tapered off, and how many listeners actually saved the song to their own libraries. This is what playlisting data really looks like over time—not just at release week.
You’ll learn:
• Why streams spike in the first 5–7 days and what causes the decline after
• How playlisting influences Spotify’s algorithmic playlists, Autoplay, and Mixes
• What "listeners’ own playlists and library" data tells you about real fan conversion
• Why playlisting is closer to influencer marketing than traditional promotion
• How to use a playlisting campaign as one part of a balanced release strategy
Playlisting can work. What matters is knowing what it actually does—and what it doesn’t.
🔗 Links and products mentioned:
Get More Fans Challenge — my five-day challenge:
https://www.indiemusicacademy.com/get-more-fans-challenge
Release Week Playlisting Campaign — front-load streams to trigger the algorithm:
https://www.indiemusicacademy.com/start-campaign
Traditional Long-Run Playlisting Campaign — sustained streams over several months:
https://www.indiemusicacademy.com/start-campaign
Custom marketing & ads management:
https://www.indiemusicacademy.com/VIP-Ads-Service
Explore Indie Music Academy and our services:
https://www.indiemusicacademy.com/
👋 Connect with Ryan
On IG: https://www.instagram.com/ryanwaczek
Email: support@indiemusicacademy.com
