How to Build a Sustainable Music Career in 2025: Strategies That Actually Work

How to Build a Sustainable Music Career in 2025: Strategies That Actually Work

Discover music marketing strategies that work in 2025: simplification, recurring revenue, global micro-fans, and sustainable systems for independent artists. The New Paradigm of Music Marketing The music industry has undergone a radical transformation. It’s no longer enough to release songs and hope the algorithm works its magic. Independent artists who are thriving in 2025 have … Read more

Monetizing Community in Independent Music Marketing

Monetizing Community in Independent Music Marketing

The global independent music landscape in late 2025 is undergoing a fundamental strategictransformation, moving decisively away from a singular focus on digital discovery towards a morecomplex, multi-faceted model centered on direct monetization and community engagement. For years, the primary challenge for indie artists was cutting through the noise of an oversaturated market; today, the central … Read more

The Resilience of the Album in the Age of Playlists and Algorithms

The Resilience of the Album in the Age of Playlists and Algorithms

How the album outplayed the algorithm and survived playlist culture (book extract) Music Ally Music industry strategist, podcaster and author Keith Jopling shares an extract from his forthcoming new book, Body Of Work: How The Album Outplayed The Algorithm And Survived Playlist Culture. To coincide with the UK’s National Album Day, and the recently-announced Mercury … Read more

How AI-powered search engines are revolutionizing live show booking

How AI-powered search engines are revolutionizing live show booking

How BookingAgent IO Is Revolutionizing Live Music Booking for Indie Artists MUBUTV How BookingAgent IO Is Revolutionizing Live Music Booking for Indie Artists Join us as we sit down with Benji Stein, founder of BookingAgent IO, to explore how AI-powered search engines are revolutionizing live show booking and artist touring! 🚀 Discover how Benji’s real-time … Read more

How to build a fan funnel

How to build a fan funnel

How to build a fan funnel and grow your fanbase strategically DIY Musician Between promoting releases, playing shows, and keeping up with social media, your marketing can start to feel like a scattered mix of tactics and one-off campaigns. It can be difficult to track real fanbase growth. That’s where a fan funnel comes in. … Read more

Learn how bands and music venues can market shows like the pros

Learn how bands and music venues can market shows like the pros

How Bands and Music Venues Can Market Live Shows Like the Pros Hypebot Even the best live performances can fall flat if nobody knows they’re happening. Whether you’re a band gearing up for a new release or a venue building your calendar, effective marketing is what turns a good show into a packed house. Learn … Read more

How to move faster in your music business

How to move faster in your music business

Ready, Fire, Aim for Artists How To Launch Faster In Your Music Business Full Stack Creative As an artist, it’s easy to feel stuck waiting for the perfect moment to launch something for your fans. There’s a better way forward… In this episode of Creative Juice, Jack and Circa explore how to move faster in … Read more