Video by LANDR via YouTube
We respect the grind.
Music Business
What has bro created? 😳🎸 #guitar #guitarist #musicproducer #guitarpedals
Video by Ditto Music via YouTube
The Song Is DEAD
Video by Damian Keyes via YouTube
If you haven’t seen me before, my name is Damian Keyes. I’ve spent 20+ years working across the music industry as a musician, entrepreneur and growth strategist.
✅ Get my free step-by-step Single Release Plan: https://start.dk-mba.com/singlereleaseplan
⚡ DK-MBA Artist Growth System: https://www.dk-mba.com
📈 Work with DK Artists (strategy, Spotify growth, content & ads): https://www.dk-artists.com
A bit about my journey…
16: Picked up a bass for the first time and fell in love with music.
18: Signed to a major record label (and dropped 6 months later. I always said I’d do anything, but no one told me what to do. That sparked my obsession with understanding how artists actually succeed).
23: Founded BIMM music university, which became one of the largest music universities in the world.
20s: Scaled BIMM to 4,000 students per year across multiple countries, alongside working as a professional bass player performing with Eric Clapton, Alanis Morissette and Billy Cobham among others.
30: Sold BIMM and became financially free.
30s: Realised life is about the journey and building, not retiring. Built multiple music businesses including a management company and live agency.
40s: Sold both businesses and took what I’d learned working with artists offline and applied it online, helping artists grow using digital strategy before it became common.
43: Founded DK-MBA, now one of the largest online music business academies with over 40,000 students across 83+ countries.
45: Founded DK Artists, where we work directly with independent and label artists building careers, audiences and releases.
Today: We work with both independent and label artists and build the systems and infrastructure that help artists grow streams, audiences and long term careers.
You’re just one song away from changing your life.
This channel exists to share the strategies we see working right now.
I hope this brings you value and guides you in an industry that definitely isn’t easy and changes daily.
To your success,
Damian
THIS was the very moment that relationships between the artist and their audience would change
Video by No Labels Necessary via YouTube
THIS was the very moment that relationships between the artist and their audience would change 4ever
How To Be a Professional Hit Songwriter
Video by Ari’s Take via YouTube
This week on the New Music Business podcast, Ari sits down with Andreas Schuller, hit songwriter, producer, and co-founder of music publishing company Honua Music. Andreas has written and produced songs for artists including The Weeknd, Jason Derulo, Madison Beer, and many more, accumulating billions of streams and numerous gold and platinum records.
Andreas breaks down how hit songs are actually created, how publishing companies develop songwriters, and why today’s music industry is more relationship-driven than ever. He shares the story behind Jason Derulo’s smash hit "Wiggle," explains how songwriting camps work, discusses the evolution of professional songwriting, and offers practical advice for aspiring songwriters trying to break into the industry.
Follow Andreas Schuller:
Check out Ari’s Take:
03:48 – Meet Andreas Schuller: Hitmaker Turned Publisher
12:19 – Music Publishing Explained: How Songwriters Make Money
18:39 – The Story Behind Jason Derulo’s "Wiggle"
22:02 – Songwriting Splits, Credits, and Industry Politics
30:37 – How Professional Songwriting Has Changed Since 2010
34:46 – Breaking Into the Music Industry as a Songwriter
39:03 – Originality vs. Trend Chasing: What Actually Works?
49:37 – Building Great Writing Rooms and Finding Creative Chemistry
52:39 – AI, the Future of Music, and What’s Next for Songwriters
Edited and mixed by Ruben Zarate
Music by Brassroots District
Produced by the team at Ari’s Take
Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
how so build a brand as a musician
Video by Adrian Barrin – Music & Event Marketing via YouTube
Lil Wayne Was Almost Replaced by His Own Record Label
Video by Full Moon via YouTube
Build Your Music Career with EchoNation – Here’s How!
Video by Music Business Advice via YouTube
➔➔Artists and Bands! Claim your artist profile at http://echonation.uk
Are you an independent artist looking for a better way to promote your music and build your professional presence online? In this video, I take you on a tour of EchoNation, a platform created specifically for independent musicians and bands.
Discover how EchoNation can help you build a professional artist profile, create a shareable Electronic Press Kit (EPK), track profile and EPK analytics, and use built-in audio tools designed to make your music workflow easier.
I’ll also explain how EchoNation’s one-time $15 Lifetime Membership helps keep the platform running—covering server costs, security, new features, and ongoing development—without charging monthly subscription fees.
In this video you’ll learn:
🎵 How EchoNation helps artists get discovered
🎤 Professional artist profiles
📄 Built-in Electronic Press Kits (EPKs)
📊 Profile & EPK analytics
🎚️ Built-in audio tools for musicians and producers
🌎 Music promotion resources
💎 Benefits of the $15 Lifetime Membership
If you’re serious about growing your music career, EchoNation is built to help you promote yourself more professionally and connect with new opportunities.
#EchoNation #IndependentArtist #MusicPromotion #IndieMusic #Musician #MusicMarketing #ElectronicPressKit #EPK #MusicProducer #MusicCareer #IndependentMusician #ArtistDevelopment #AudioTools #SpotifyArtists #BandPromotion
Soluciona tus problemas de visión & marca personal en Óptica Verona! | #optica #visión #publicidad
Video by UPM Music Innovation via YouTube
Durante años conviví con un problema que parecía no tener solución: mi visión. Desde muy joven tuve que enfrentar la hipermetropía y el astigmatismo, dos condiciones que hicieron que siempre dependiera de anteojos recetados de alto aumento. Sin embargo, encontrar una óptica que pudiera resolver de manera integral mis necesidades era casi imposible. No se trataba únicamente de ver mejor, sino de integrar mi identidad personal y profesional en cada detalle de mi vida. Como creador de UPM, mi sello, la estética visual es parte de mi marca, y siempre soñé con que mis anteojos reflejaran ese color amarillo característico que nos distingue. Pero ninguna óptica lograba combinar calidad técnica, diseño y personalización.
El camino fue largo y lleno de frustraciones. Probé diferentes anteojos de sol, anteojos recetados y monturas que prometían soluciones, pero ninguna lograba darme lo que necesitaba. Siempre quedaba la sensación de que mi visión y mi marca personal eran dos caminos separados. Hasta que conocí a Alan, de Óptica Verona.
Desde el primer encuentro, Alan entendió que mi problema no era solo técnico. No se trataba únicamente de corregir la hipermetropía y el astigmatismo con lentes de precisión, sino de devolverme la confianza en mi imagen. En Óptica Verona encontré algo que nunca había experimentado: un compromiso real con las personas, con sus historias y con sus marcas personales. Alan escuchó con atención, analizó mi caso y buscó alternativas que fueran más allá de lo convencional. Finalmente, logró lo que parecía imposible: unos anteojos recetados que no solo me permiten ver con claridad, sino que además reflejan la esencia de UPM con ese amarillo vibrante que tanto significa para mí.
Este reel promocional es mucho más que una colaboración entre UPM y Óptica Verona. Es un testimonio de cómo la visión y la identidad pueden unirse en un mismo objeto. Es la prueba de que cuando se trabaja con pasión y dedicación, los límites desaparecen. Hoy puedo decir que mi problema de años quedó atrás, y que gracias a Verona y a Alan, mi mirada está alineada con mi marca. Cada vez que me pongo los anteojos, no solo veo mejor: me veo mejor. Me reconozco, me identifico, me proyecto.
La historia que compartimos en este reel es también una invitación. Una invitación a quienes sienten que sus problemas de visión son demasiado complejos, a quienes creen que no hay solución, a quienes buscan más que un par de anteojos de sol o anteojos recetados: buscan una experiencia, un reflejo de su identidad. Óptica Verona demuestra que la óptica puede ser mucho más que técnica: puede ser arte, puede ser branding, puede ser confianza. Y UPM, como sello, se enorgullece de mostrar esta alianza, porque creemos que la visión es también una forma de comunicar quiénes somos.
Hoy, con mis lentes amarillos, siento que cada detalle está en su lugar. Que mi marca personal y mi visión finalmente se encontraron. Que lo que parecía imposible se volvió realidad. Y todo gracias a la dedicación de Alan y al espíritu innovador de Óptica Verona. Este reel es nuestra manera de compartir esa historia, de mostrar que cuando se unen la técnica, la estética y la pasión, los resultados son transformadores.
UPM y Óptica Verona: una alianza que demuestra que ver bien es también verse bien. Que los anteojos recetados pueden ser identidad. Que los problemas de hipermetropía y astigmatismo pueden resolverse con creatividad, compromiso y un toque de color amarillo.