Insight First: The New Rules of Music Marketing The cluster of stories this week reveals a fundamental shift in how indie musicians must approach their careers. Gone are the days when a record label would handle everything. Now, artists are expected to be marketers, content creators, and business strategists. The key insight? Success isn’t about … Read more
Industry News & Earnings SiriusXM posts strong Q1 earnings and subscriber growth after implementing strategic tweaks. YouTube Music and Premium saw their largest quarterly increase in non-trial subscribers since 2018; ad revenues hit $9.88B. Anthropic’s supporters argue that music publishers’ fair use arguments are unconstitutional in ongoing AI copyright case. New Releases & Festivals Delphi … Read more
Meet Ian Foreman, drummer for Long Beach Dub All Stars, Jakob’s Castle and sub drummer for Sublime.🔥
We caught up with him to chat about his time at MI and how his career journey since graduating. Read more at the blog: www.mi.edu/blog
Musicians Institute (MI) — Hands-on training in contemporary music performance, recording, production, and music business built for real-world music careers.
The music industry has spent 70 years convincing you that a royalty check is success, but the truth is that "Royalties" are a trap designed to keep you as a high-paid employee while labels build billion-dollar equity empires off your labor. In this video, we pull back the curtain on why labels prioritize assignments over licenses, how they use your Name, Image, and Likeness as a "living asset" for their own gain, and the exact legal moves you need to make—like Reversion Clauses and Joint Ventures—to stop being a "tenant" and start being the "landlord" of your own career.
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You’re reaching 0 dB on the master but it’s still sounds weak?
Throw the LANDR Mastering Pro plugin on your track get a release-ready sound in seconds. Dial in competitive loudness and get that balance of clarity without destroying your mix.
TAPED. Sessions is a new live series by Groover Obsessions and MIM Records, capturing raw, analog performances recorded directly to tape. For this new session, we welcome @FunkyDistrict , who deliver an electric performance of their song “GOD SAVE THE USA”. Recorded at Studio 180 on vintage tape machines that give each note a timeless feel. No filters, no edits, just the artist, the room, and the tape rolling.
Listen now on YouTube and your favorite streaming platform!
🎙️ Performed by
Guitar: Arthur Grunheid
Drums: Pierre Rallo
Keyboard/Vocals: NicHanson
Saxophone: Erwan Oubda
Bass: Brice Mencé
📼Recorded, mixed & mastered by
Arnaud Bascuñana at Studio 180
Was the marketing for the band Geese a psyop? Maybe. But what if I told you that’s all part of the plan?
In this episode of Creative Juice, Jack and Circa discuss the "controversial" marketing strategy behind the band Geese that’s got the music world talking! Learn about how a band called Geese became a sensation with a marketing approach that some are calling an “industry psyop,” and dive into whether this strategy is as new or as noteworthy as it seems!
Whether you’re curious about cutting-edge marketing tactics or cautious about falling into industry traps, this episode will get you thinking about how you’re presenting your art to the world!
DISCOVER:
Why Marketing Your Music Can Feel Like A Psyop
How The Band Geese Got Into The Spotlight
What Chaotic Good Did To Engineer A Buzzworthy Campaign
How This Approach Ties Into The History Of Music Marketing
What Influencers And UGC Have To Do With Music Virality
Why It’s Crucial To Understand The Nuts And Bolts Of Marketing Today
How To Avoid Getting Sucked Into Gimmicks That Won’t Last
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!
Download your free 20 Day Single Release Plan here (2026 Update): https://www.dk-mba.com/singlereleaseplan
In this video, I break down the exact step-by-step strategy I would use to build a music career from scratch if I had zero audience, zero connections, and no leverage starting today. From building your identity in the first 30 days to your first release, to turning strangers into real fans – this is the full strategy.
If you haven’t seen me before, my name is Damian Keyes. I’ve spent 20+ years working across the music industry as a musician, entrepreneur and growth strategist.
A bit about my journey…
16: Picked up a bass for the first time and fell in love with music.
18: Signed to a major record label (and dropped 6 months later. I always said I’d do anything, but no one told me what to do. That sparked my obsession with understanding how artists actually succeed).
23: Founded BIMM music university, which became one of the largest music universities in the world.
20s: Scaled BIMM to 4,000 students per year across multiple countries, alongside working as a professional bass player performing with Eric Clapton, Alanis Morissette and Billy Cobham among others.
30: Sold BIMM and became financially free.
30s: Realised life is about the journey and building, not retiring. Built multiple music businesses including a management company and live agency.
40s: Sold both businesses and took what I’d learned working with artists offline and applied it online, helping artists grow using digital strategy before it became common.
43: Founded DK-MBA, now one of the largest online music business academies with over 40,000 students across 83+ countries.
45: Founded DK Artists, where we work directly with independent and label artists building careers, audiences and releases.
Today: We work with both independent and label artists and build the systems and infrastructure that help artists grow streams, audiences and long term careers.
You’re just one song away from changing your life.
This channel exists to share the strategies we see working right now.
I hope this brings you value and guides you in an industry that definitely isn’t easy and changes daily.
To your success,
Damian
PS, if you want to work together further:
Find out more about my Academy and Release System:
https://www.dk-mba.com
Find out more about working with me and my team directly:
https://www.dk-artists.com
