Music Business

You Don’t “Find” Your Target Audience—You Build Them From Scratch

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Video by Music Money Makeover Show via YouTube
You Don’t "Find" Your Target Audience—You Build Them From Scratch

99% of artists are hunting for an audience that doesn’t exist yet. You don’t "find" your audience — you BUILD them from scratch. In this video, we break down the definitive 3-step framework to pull your music career out of stagnation by shifting your internal mindset from chasing passive "fans" to building a highly profitable customer base. You will learn how to bypass the dangerous "genreless artist" trap, locate your exact community in the physical and digital worlds, capture owned data with high-converting calls to action, and design immersive experiences that turn casual listeners into lifelong customers who fund your career trajectory.

00:00 – Let’s Talk
00:56 – The Three-Step Audience Building Framework
03:54 – Shifting from “Fan” to “Customer”
06:21 – The “Genreless” Trap & Lack of Focus
08:10 – The Challenge

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FREE STUFF
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BOOKS & PRODUCTS
The 60-Day Record Label Executive Edition
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Video Copyright © 2025 Music Money Makeover LLC (www.musicmoneymakeover.com)
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Are Beat Sellers Sleeping On Voloco?

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Video by Joe Gautrey Music via YouTube
Are Beat Sellers Sleeping On Voloco?

In this video we discuss Voloco and how beat sellers can utilise this app to make more beat sales

Instagram: https://www.instagram.com/joegautrey
Website: https://www.joegautrey.com

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