Insight: Talent Alone Won’t Cut It Anymore This week’s digest paints a clear picture: the music industry has evolved into a complex ecosystem where strategic thinking is as vital as creative talent. From the dominance of Taylor Swift, Bad Bunny, and Drake on Spotify to the rise of artist-owned platforms, success now hinges on understanding … Read more
Taylor Swift, Bad Bunny y Drake lideran el ranking histórico de Spotify… pero la verdadera pregunta es: ¿qué nos dice esto sobre el negocio de la música?
Hoy no basta con tener talento. La industria musical también va de estrategia, marketing, streaming, marca personal y entender cómo funciona el ecosistema.
Si quieres dedicarte profesionalmente a la música, tienes que conocer las reglas del juego.
Video by MUBUTV – Music Business Television via YouTube
The Untold Power of Superfans—How to Build a Loyal Audience in 2026!
Dive into the future of the music business as we sit down with Matt Jones, CEO of Medallion, on the latest MUBUTV Music Business Insider Podcast. Discover how artist-owned platforms, fan data control, and direct-to-fan communities are changing the game for sustainable music careers. Matt shares lessons from working with Imagine Dragons & Disclosure and unveils why traditional streaming and paid fan clubs just don’t cut it anymore. A must-watch for artists and industry pros ready to take control! 🚀🎵 #ArtistOwnership #MusicBusiness #FanEngagement
Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.
Here are the ways to work with us here at MUBUTV:
⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com
MUBUTV Free Music Guides
⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide
⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide
⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide
Books mentioned & suggested:
📒 All You Need To Know About the Music Business 11th Edition – https://amzn.to/3sdgrja
🎧 Get Audible Free – Your favorite titles anywhere you go. Enjoy a free trial on us! – https://amzn.to/3RB2nu4
Connect with MUBUTV, Ritch Esra & Eric Knight on Social Media:
For Advertising or Business inquiries, please go to:
https://www.mubutv.com/contact/support
QUESTION? — Have a question about this podcast, your music career, pursuing a career in the music industry, or anything else? Post in the comments section of this podcast!
Subscribe to our YouTube channel and get more great content on the Music Industry: https://link.mubutv.com/YTsubscribe
⏰ TIMECODES ⏰
0:00 Intro
7:10 What are the essential ingredients of a platform that could genuinely transform artist-fan connections?
9:53 What were the biggest unexpected insights you learned from working with your first set of artists?
12:58 How does Medallion fundamentally differ from traditional streaming platforms, and what are the tangible benefits for artists?
15:54 What does true artist ownership look like in practice, and how can Medallion help artists achieve it?
21:11 What’s the emotional or psychological hook that convinces fans to pay for a digital deluxe experience, and do you see this as a blueprint for the future of recorded music revenue?
27:43 Is there a concern about fragmenting fan bases into insiders and outsiders, and how do you maintain inclusivity while rewarding superfans?
29:21 What do you wish every emerging artist knew before they started so they can turn their talent into a sustainable career?
30:32 What books, films, or documentaries have you found inspiring and would recommend to listeners?
31:56 What is the number one thing that holds artists back from success in their careers?
34:25 What advice would you have for future music business professionals committed to building careers in today’s music business landscape?
38:06 How can people best reach you?
🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR
To learn more about this episode visit:
https://www.mubutv.com/matt-jones-medallion
Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd
Catch the latest episode of the MUBUTV Music Business Insider Podcast, "The Untold Power of Superfans—How to Build a Loyal Audience in 2026!" hosted by Ritch Esra and Eric Knight, every Tuesday. This series dives deep into the world of music licensing , offering key insights for artists and professionals. Learn how to generate music income and navigate the complexities of music publishing with expert advice. 🔥🎧
Join the MUBUTV Music Business Insider Podcast for clips from our podcast series, hosted by Ritch Esra and Eric Knight. We provide essential music industry tips and resources like guides on A&R, attracting an artist manager, and pitching to music supervisors. Our mission is to educate and empower individuals in their music career journey. 🔥🎧 #MusicBusiness #musiccareer
DISCLOSURE: Some of the links on this page are affiliate links, meaning, at no additional cost to you, we may earn a commission if you click through and make a purchase and/or subscribe.
More than streams 📈🌍 @dj_doowap taps into TuneCore’s Trends & Analytics dashboard to track everything from playlist placements to audience demographics across DSPs. From the regions showing love to the fans running songs up, she’s using the data to move intentionally as an independent artist.
..
TuneCore empowers artists, labels and managers to upload unlimited releases on all of the world’s most popular digital music stores and social platforms, including Spotify, Apple Music, TikTok– while retaining 100 percent of their rights– for one annual flat fee.
● Subscribe to TuneCore’s YouTube Channel: https://youtube.com/tunecore
● Visit TuneCore’s official website: tunecore.com
● Follow TuneCore on TikTok: tiktok.com/@tunecore
● Follow TuneCore on Instagram: instagram.com/tunecore/
● Follow TuneCore on Twitter : twitter.com/TuneCore
● Follow TuneCore on Facebook : facebook.com/TuneCore/
Video by Tapback Media – Music Marketing Coaching via YouTube
Viele glauben, 5 Stunden pro Woche reichen aus. Doch das ist ein Trugschluss. Erlebe, wie selbst erfahrene Artists mit angezogener Handbremse fahren – bis wir ihnen die Augen öffnen. #Zeitmanagement #Produktivität #Lernstrategie #Selbstoptimierung
Welcome to your complete DistroKid step-by-step guide! In this tutorial, we are taking a clear, structured approach to uploading your music to Spotify, Apple Music, and all major streaming platforms.
Learning how to use DistroKid correctly ensures your music reaches your fans exactly how you intended. We’ll walk through the entire process—from choosing your release date to finalizing your metadata and understanding ISRC codes—so you can feel confident and professional with every release.
What we cover in this walkthrough:
Navigating the Upload Form: A guided tour of every field you need to fill out.
Optimizing Metadata: Ensuring your song titles, features, and genres are perfectly formatted for streaming stores.
Release Strategy: How to select a release date that allows for maximum Spotify Editorial pitching time.
Technical Specs: A simple look at artwork requirements and audio file types.
DistroKid Features: Understanding the various options available to help your music grow.
This guide is designed for independent artists and producers who want a smooth, successful music distribution experience.
0:00 Introduction to DistroKid
1:05 Selecting Your Plan & Artist Name
2:15 Choosing a Release Date for Spotify Pitching
3:40 Uploading Your Album Cover (Size & Format)
5:10 Selecting Language and Primary/Secondary Genres
6:45 Entering Song Titles & Feature Formatting
8:10 Audio File Selection: WAV vs. MP3
9:25 How to Handle ISRC Codes (Existing vs. New)
11:00 Adding Songwriters & Real Names
12:30 Setting Up Explicit Content & Radio Edits
14:15 Reviewing Store Extras (Shazam, Store Maximizer, etc.)
16:00 The "Review & Submit" Final Checklist
17:30 What Happens After You Click Upload?
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