The New Rules of Music Marketing As an indie musician, you’re likely overwhelmed by the constant chatter about streaming numbers, AI, and superfans. But the digest above reveals a clear trend: success in 2026 hinges on strategic thinking, data-driven decisions, and direct fan relationships. The days of relying solely on talent are over—now it’s about … Read more
Video by Tapback Media – Music Marketing Coaching via YouTube
Auch als erfahrener Musiker: analysiere deine Systeme. Was funktioniert, was nicht? Methodik prüfen. Neue Musik testen. Social Media entwickelt sich – tu es auch. #Musikproduktion #Systemanalyse #Kreativität #Weiterentwicklung
Insight: Talent Alone Won’t Cut It Anymore This week’s digest paints a clear picture: the music industry has evolved into a complex ecosystem where strategic thinking is as vital as creative talent. From the dominance of Taylor Swift, Bad Bunny, and Drake on Spotify to the rise of artist-owned platforms, success now hinges on understanding … Read more
Taylor Swift, Bad Bunny y Drake lideran el ranking histórico de Spotify… pero la verdadera pregunta es: ¿qué nos dice esto sobre el negocio de la música?
Hoy no basta con tener talento. La industria musical también va de estrategia, marketing, streaming, marca personal y entender cómo funciona el ecosistema.
Si quieres dedicarte profesionalmente a la música, tienes que conocer las reglas del juego.
Video by MUBUTV – Music Business Television via YouTube
The Untold Power of Superfans—How to Build a Loyal Audience in 2026!
Dive into the future of the music business as we sit down with Matt Jones, CEO of Medallion, on the latest MUBUTV Music Business Insider Podcast. Discover how artist-owned platforms, fan data control, and direct-to-fan communities are changing the game for sustainable music careers. Matt shares lessons from working with Imagine Dragons & Disclosure and unveils why traditional streaming and paid fan clubs just don’t cut it anymore. A must-watch for artists and industry pros ready to take control! 🚀🎵 #ArtistOwnership #MusicBusiness #FanEngagement
Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.
Here are the ways to work with us here at MUBUTV:
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⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide
Books mentioned & suggested:
📒 All You Need To Know About the Music Business 11th Edition – https://amzn.to/3sdgrja
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⏰ TIMECODES ⏰
0:00 Intro
7:10 What are the essential ingredients of a platform that could genuinely transform artist-fan connections?
9:53 What were the biggest unexpected insights you learned from working with your first set of artists?
12:58 How does Medallion fundamentally differ from traditional streaming platforms, and what are the tangible benefits for artists?
15:54 What does true artist ownership look like in practice, and how can Medallion help artists achieve it?
21:11 What’s the emotional or psychological hook that convinces fans to pay for a digital deluxe experience, and do you see this as a blueprint for the future of recorded music revenue?
27:43 Is there a concern about fragmenting fan bases into insiders and outsiders, and how do you maintain inclusivity while rewarding superfans?
29:21 What do you wish every emerging artist knew before they started so they can turn their talent into a sustainable career?
30:32 What books, films, or documentaries have you found inspiring and would recommend to listeners?
31:56 What is the number one thing that holds artists back from success in their careers?
34:25 What advice would you have for future music business professionals committed to building careers in today’s music business landscape?
38:06 How can people best reach you?
🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR
To learn more about this episode visit:
https://www.mubutv.com/matt-jones-medallion
Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd
Catch the latest episode of the MUBUTV Music Business Insider Podcast, "The Untold Power of Superfans—How to Build a Loyal Audience in 2026!" hosted by Ritch Esra and Eric Knight, every Tuesday. This series dives deep into the world of music licensing , offering key insights for artists and professionals. Learn how to generate music income and navigate the complexities of music publishing with expert advice. 🔥🎧
Join the MUBUTV Music Business Insider Podcast for clips from our podcast series, hosted by Ritch Esra and Eric Knight. We provide essential music industry tips and resources like guides on A&R, attracting an artist manager, and pitching to music supervisors. Our mission is to educate and empower individuals in their music career journey. 🔥🎧 #MusicBusiness #musiccareer
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