Rethinking Music Marketing in a Fragmented Landscape Independent musicians today face a dilemma: where to focus limited time and money? A recent cluster of videos from industry experts offers fresh perspectives on social media strategy, income streams, and branding. The key takeaway: stop relying on streams alone, and start building a holistic ecosystem around your … Read more
Musicians Institute, in Hollywood, California, offers a comprehensive, hands-on education in contemporary music performance, recording, guitar making and music business. If you’re serious about your music, your education, and your career, take a look around the site to see what MI has to offer, then contact us for more information about how we can help you reach your goals.
(800) 255-7529 (US/Canada)
(323) 462-1384 (International/Direct)
admissions@mi.edu
http://www.mi.edu
1️⃣ Work with me inside MusiCreator 👉 https://grve.to/ZOCsLF
2️⃣ the EXACT path to $10,000/mo with no paid ads or cold DMs 👉 https://www.youtube.com/watch?v=BLVsaCKFizc
3️⃣ Join like-minded music creators in the MusiCreatorHub (FREE Private Community + Courses) – https://grve.to/cBCNMN
On this channel we talk about:
Music business tips
How to make money with music
Music production business
Music creator entrepreneurship
How to monetize your music skills
Online music business
Music side hustle ideas
Freelance music producer tips
Music marketing strategies
Content creation for musicians
How to get clients as a music producer
Music brand building
Sell music services online
Full-time income from music
Legal Win for Derulo & Sony in ‘Savage Love’ Case A federal jury ruled in favor of Jason Derulo and Sony Music, dismissing copyright infringement claims over the 2020 hit “Savage Love.” The plaintiffs alleged the song copied their work, but the court found no substantial similarity. Spotify’s Verified Badge Now Open to Indies Spotify … Read more
"The first time I did Summer Shot, it was just the best week of my life."
Ace Watson is a guitar player from Phoenix, Arizona. She attended MI’s Summer Shot program two years in a row at age 15 and 16, and liked it so much that she moved to Hollywood and enrolled as a full-time MI student, now pursuing his Associate’s degree in Guitar.
Summer Shot is a one-week, hands-on music program at Musicians Institute in Hollywood, California. Designed for aspiring musicians ages 12 and up, it’s your chance to experience MI’s world-class campus, learn from industry-experienced instructors, and connect with other serious young musicians from across the country and around the world.
One week can change everything.
Apply for Summer Shot 2026: https://summershot.mi.edu/
Musicians Institute (MI) — Hands-on training in contemporary music performance, recording, production, and music business built for real-world music careers.
Think you own your masters just because you wrote the lyrics and paid for the studio time? Most artists are unknowingly playing "street ball" under Common Law while the industry operates under "NBA rules" (Statutory Law), leaving your music unprotected and your personal assets at risk. In this video, we expose the "Own Your Masters" illusion, breaking down the critical transition from personal ownership to a protected LLC fortress through proper Federal registration and Copyright Assignment Agreements. Stop acting like a hobbyist and start acting like a CEO so you can protect your legacy, secure your funding, and ensure your checks never get frozen by the legal sharks.
00:00 – Let’s Talk
00:52 – #1: You’re on the wrong playing field! Common Law vs Statutory Law
01:10 – Common Law (The “Street Ball” Rules)
01:27 – Statutory Law (The “NBA League” Rules):
01:58 – Why the Industry Plays on the Statutory Field
03:02 – The Switch: How to Change Playing Fields
04:57 – #2: You’re Still Unprotected (Owning Copyrights Personally)
09:11 – #3: Assigning Copyright to Your LLC (Proper Ownership)
11:42 – The Challenge
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60 DAY RECORD LABEL COURSE
https://www.musicmoneymakeover.com/60-day-record-label-course
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BOOK A CALL
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Join the Music Money Makers Community!!!
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FREE STUFF
Foolproof Solo Record Label Setup (Get In The Game!)
https://www.musicmoneymakeover.com/newlabel
BOOKS & PRODUCTS
The 60-Day Record Label Executive Edition
https://www.musicmoneymakeover.com/product-page/the-60-day-record-label-executive-edition-ebook-audiobook
Grab the DISCOUNT Music Money Maximizer Bundle Here!
https://bit.ly/MMMaximizerBundle
Follow Me and the Show
TikTok: https://www.tiktok.com/@musicmoneymakeovershow
LinkedIn: https://www.linkedin.com/in/casey-graham-04a63935/
Facebook: https://www.facebook.com/MusicMoneyMakeover/
Instagram: https://www.instagram.com/musicmoneymakeover/
Video by MUBUTV – Music Business Television via YouTube
World Building with Merch: Inside the New Rules of Music Branding with Dan Goldberg
Unlock the secrets of music merch as Ritch Esra and Eric Knight sit down with industry strategist Dan Goldberg! In this episode of the MUBUTV Music Business Insider Podcast, we explore how artist merch has evolved from simple concert swag to a powerful symbol of fandom, community, and identity. Learn why building a merch brand matters now more than ever—and discover actionable tips on connecting with superfans, creative cohesion, worldbuilding, and leveraging collectibles like vinyl to grow your music career. 🎸👕✨ #MusicMerch #ArtistBranding #FanEngagement
Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.
Here are the ways to work with us here at MUBUTV:
⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com
MUBUTV Free Music Guides
⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide
⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide
⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide
Books mentioned & suggested:
📒 Essentialism: The Disciplined Pursuit of Less – https://amzn.to/3P5h1eD
📒 The ONE Thing – https://amzn.to/4ethWA7
📒 All You Need To Know About the Music Business 11th Edition – https://amzn.to/3sdgrja
🎧 Get Audible Free – Your favorite titles anywhere you go. Enjoy a free trial on us! – https://amzn.to/3RB2nu4
Connect with MUBUTV, Ritch Esra & Eric Knight on Social Media:
For Advertising or Business inquiries, please go to:
https://www.mubutv.com/contact/support
QUESTION? — Have a question about this podcast, your music career, pursuing a career in the music industry, or anything else? Post in the comments section of this podcast!
Subscribe to our YouTube channel and get more great content on the Music Industry: https://link.mubutv.com/YTsubscribe
⏰ TIMECODES ⏰
0:00 Intro
6:38 What role does merch play in an artist’s career, and does it vary from artist to artist?
10:26 What elements are important when it comes to building fans through merch (hardcore scene)?
13:11 How can artists today make merch about belonging and world building, not just about sales?
18:07 How critical is creative cohesion for new artists in building a world fans want to enter?
19:47 How should artists mix the tech side with the grassroots side of merch and fan building?
23:00 How can merch help bridge the gap where casual fans become loyal ones?
27:14 What are the most effective merchandise-driven tactics to convert casual fans into super fans?
28:38 Where is artist merch heading next, and what are the biggest untapped opportunities?
33:19 What holds artists back in their careers based on your experience working with hundreds of bands?
36:01 Any books, films, or documentaries that have been inspiring for you to recommend?
41:00 What is the best way for people to reach you?
🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR
To learn more about this episode visit:
LINK
Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd
This episode visually explains how merchandise can convert casual listeners into superfans, showcasing three stages: casual listener, fan, and superfan. We explore how artists can build a sustainable music career by understanding their audience and implementing effective music marketing strategies. Essential for any independent artist looking to thrive in the modern music business ! 🔥🎧
Join the MUBUTV Music Business Insider Podcast for clips from our podcast series, hosted by Ritch Esra and Eric Knight. We provide essential music industry tips and resources like guides on A&R, attracting an artist manager, and pitching to music supervisors. Our mission is to educate and empower individuals in their music career journey. 🔥🎧 #MusicBusiness #musiccareer
DISCLOSURE: Some of the links on this page are affiliate links, meaning, at no additional cost to you, we may earn a commission if you click through and make a purchase and/or subscribe.
Cleaning up a vocal take doesn’t need to be hard work.
With ReHance, you get the best results from your takes, no matter how they are recorded. Clean up background noise, artifacts, and other unflattering sounds in your source audio.
The Indie Build is a conversation series with independent musicians about what it actually takes to build a career in music. Powered by KOSIGN.
Episode 1 features Avara — an R&B and soul artist out of LA who taught herself music production from scratch and built her entire catalog independently. We get into the money, the publishing, and the royalties she almost missed entirely.
🔗 KOSIGN — Collect Your Publishing Globally: https://form.typeform.com/to/c0pJoV2w?utm_source=ldre
🎤 Avara — https://www.instagram.com/avaraellorie/
🎥 LEARN MORE ABOUT PUBLISHING:
A Creative Room Production
Host: L.Dre
Executive Producer: KOSIGN
Directed & Produced by: Adil Chamakh
Director of Photography: Taylor Frontier
Camera Operator: Michael Maliwanag
1st Assistant Camera: Adam Lee
Sound: George Wymenga
Hair & Makeup: Danielle Roque
Color & Editing: Matthew Martinez
Production Assistant: Marina Hojman
CHAPTERS:
0:00 Intro
1:00 Did Money Ever Cross Your Mind?
2:28 The Artist vs. Business Spectrum
4:35 Reinvesting Every Penny Back Into the Music
5:26 When to Outsource (And When Not To)
6:58 Getting Management and Being Taken Seriously
8:35 When Did Publishing Enter Your World?
9:48 What KOSIGN Found That BMI Didn’t
10:41 What Would You Tell Your Younger Self?
12:11 Why Do You Actually Make Music?
15:14 Outro
