Music Business

@RashmeetKaur – “Haye Re Duniya” | Live at The Orchard

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Video by The Orchard via YouTube
@RashmeetKaur - "Haye Re Duniya" | Live at The Orchard

Rashmeet Kaur performs "Haye Re Duniya" live at The Orchard.

Instagram: https://www.instagram.com/rashmeetkaur/
TikTok: https://www.tiktok.com/@rashmeetmusic
Spotify: https://open.spotify.com/artist/15UQcr22jcc6DJjy3sLv3J?si=aOIGUu2tSke3z9f0vA8wNQ
Apple Music: https://music.apple.com/us/artist/rashmeet-kaur/1234968727

About Rashmeet Kaur:
Born in Punjab, raised in Delhi, and now connecting with audiences around the world, Rashmeet Kaur has emerged as one of the most distinctive voices in contemporary South Asian music. She has performed at major international stages including SXSW Sydney, NYC SummerStage, JUNOfest, and Coke Studio Bharat’s inaugural live event alongside the legendary Shreya Ghoshal. Recently, she was featured as the cover artist of Rolling Stone India and named a Spotify EQUAL Ambassador.

Rashmeet’s music has sparked global cultural moments, with tracks such as “Faqeeran,” “Ishq Naachawe,” “Bajre Da Sitta,” and “Nadiyon Paar” resonating across audiences worldwide. Released through Ode’s independent label partnership with The Orchard, “Faqeeran” became one of her first major non-film releases, generating over 50 million organic social views and surpassing 10 million streams on Spotify.

Beyond her solo success, Rashmeet has collaborated with Grammy-nominated group Major Lazer and continues to expand her international footprint. She is currently on her debut North American headline tour, produced by Ode, as the next chapter in a rapidly growing global career.

🍊 About The Orchard:
The Orchard is a full-service music distribution company operating in more than 45 cities worldwide. The Orchard’s comprehensive artist & label services offering harnesses innovative technology, transparent data analysis, and expertise to reach fans and grow audiences. Offerings include digital and physical sales and marketing, advertising, sync and brand partnerships, rights management, video monetization, collaborator splits and royalty accounting, publishing administration and more. The Orchard empowers creators and entrepreneurs to grow and adapt in the dynamic, global industry.

📲 Follow Us On
Instagram: https://www.instagram.com/theorchard/
TikTok: https://www.tiktok.com/@theorchardofficial
YouTube: https://www.youtube.com/@theorchard/
LinkedIn: https://www.linkedin.com/company/the-orchard/
Facebook: https://www.facebook.com/theorchard/

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We Doubled This Creator’s Instagram Followers With Facebook Ads. Here’s How.

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Video by Tom DuPree III via YouTube
We Doubled This Creator's Instagram Followers With Facebook Ads. Here's How.

This is the EXACT Facebook ads strategy we’ve used to drive tens of thousands of followers on Instagram using paid ads.

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0:00 – Getting more Instagram followers with ads
0:39 – Creating a traffic campaign for Instagram profile visits
1:48 – Setting the performance goal for your Instagram campaign
2:48 – Customizing audience targeting with Meta Ads Manager
4:17 – Adding a custom audience to your Instagram ad campaign
6:32 – Selecting ad placements for Instagram
7:48 – Building social proof with Facebook ads
9:19 – Customizing your ad creative for Instagram followers
10:47 – Putting it all together

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Learn how to use Facebook Ads for Instagram to double your follower count. See the exact campaign setup that took an account from roughly 5,500 to over 11,500 followers using paid ads—an increase of nearly 110% as of the making of this video.

This breakdown is for creators, builders, and brands looking to scale their audience with paid social ads. You’ll see the specific targeting and ad creative choices that drove the growth. We focus purely on the tactical side of running these campaigns so you can replicate the results.

If you want to grow your Instagram following without relying on organic reach alone, this strategy gives you a clear path forward. Understanding the mechanics of Facebook Ads for Instagram is essential for anyone serious about building a larger, more engaged audience.

Subscribe for more real campaign breakdowns like this one.

Thank you for watching!

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#instagramfollowers #instagramgrowth #instagram #facebookads #metaads #instagramads #digitalmarketing #marketing #marketingdigital #facebookadsmanager

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Musicians’ Union member? Executive Committee nominations are now open! | the MU

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Video by WeAreTheMU via YouTube
Musicians' Union member? Executive Committee nominations are now open! | the MU

Are you a Musicians’ Union member? Executive Committee nominations are now open!

The EC is the governing body of the union, kind of like a board.

It makes major decisions that affect the working lives of musicians and has a say on industrial negotiations, employment policy and other important issues

This year, we’ve ✨added✨ seats for some union regions that have seen increases in membership, and for underrepresented communities in our union

Interested in putting yourself forward?
👉 Learn more at https://bit.ly/MU-EC-2026

Know a Musicians’ Union member who would be great at this?
📲 Share this video

*eligibility criteria apply, nominations close midday on Wednesday 9 September 2026

#WeAreTheMU

Video description: Musicians’ Union General Secretary Naomi Pohl talks to camera. Behind her is a white background and to her right is a houseplant. Clips of her speaking are interspersed with graphics explaining the union’s regions and nations.

ℹ️ Video descriptions are an accessibility tool to make content accessible to the widest audience possible. It’s not an AI prompt and we don’t use any generative AI in our social media content. Check out the union’s full accessible social media guidance in our linktree

#Musician #TradeUnion #MusiciansUnion

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Why Your Music Isn’t Making Money (And How To Fix It)

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Video by SMARTMUSICBUSINESS – Chris Greenwood via YouTube
Why Your Music Isn't Making Money (And How To Fix It)

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Cómo saber qué contrato necesitas para tu próximo lanzamiento

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Video by Alexiomar Rodríguez via YouTube
Cómo saber qué contrato necesitas para tu próximo lanzamiento

✉️ Escríbeme en Instagram → https://www.instagram.com/alexiomarrodriguez/
☎️ Si tu negocio factura US$250K+, agenda tu llamada estratégica gratis → https://xiola.co/

Si eres nuevo en mi canal, mi nombre es Alexiomar Rodríguez, soy abogado y socio fundador de Xiola. Somos la firma legal para la nueva industria de la música y el entretenimiento. Trabajamos con empresarios y negocios. Gestionamos sus contratos y propiedad intelectual, y le damos respuestas claras en 24 horas, para que se enfoquen en crecer su negocio sin que legal los atrase. En 2025, conseguimos $5M para nuestros clientes en adelantos, inversiones, y compraventa de catálogos.

Cómo llegué aquí…

0–21: Músico, productor, guitarrista y cantautor (+10,000 oyentes mensuales en Spotify).
22: Graduado con Altos Honores en Economía (UPRM).
24: Trabajé con jueces (federal y estatal) y firmas de litigio corporativo.
25: Graduado con Altos Honores en Derecho (UPR).
26: Renuncié a una de las top 3 firmas de Puerto Rico para lanzar Xiola.
27: Facturé mis primeros $100,000.
28: Fundé Seed Academy, escuela de music business en español.
29: Escribí un best seller en Amazon (De Artista a Empresario Musical) y superé $400K en revenue.
30: Me mudé a EE.UU., levanté $250,000 con Techstars + Warner + VC, y lancé Flou, software de contratos musicales ($50,000 en ventas).
31: Comencé a dar charlas internacionales.
32: Seguí el consejo de mi mentor, Alex Hormozi. Cerré Seed Academy y Flou. Me enfoqué en Xiola y hemos facturado más de $1M. 

Hoy: Nuestros abogados son de Puerto Rico y Estados Unidos. Trabajamos de manera 100% remota. Y cobramos de dos maneras: tarifa fija y comisión. Así es como hacemos nuestro dinero. No vendemos cursos. 

La industria musical es dura. Pero si naciste para esto, lo sabes:

La vida sin música sería un error.

No te quites,

Alexiomar

RELEVO: Este contenido es solo para fines educativos. No constituye asesoría legal. Consumir este material no crea relación abogado-cliente. Para orientación específica, consulta a tu abogado de confianza.

© 2026 Alexiomar Rodríguez. Todos los derechos reservados.

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