Video by D4 Music Marketing via YouTube

The new feature “Instants” can have some use as a marketing tool for artists. You can tease products or releases. You can share raw, In the moment photos behind the scenes. You can do a flash sale and share a coupon code. BUT there’s one major issue, and we also see it with Notes.
To me, the better features or tools from Instagram artist should focus on are Edits and Broadcast channel.
