Video by Tom DuPree III via YouTube
After 5 years inside Facebook Ads Manager, here’s how I think about building a marketing and paid advertising funnel that actually works.
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0:00 – 5 Years of Facebook Ads
0:47 – The Basics of a Marketing Funnel
1:23 – What is a Brand?
3:32 – Creating a Marketing Funnel Inside Facebook Ads Manager
5:47 – Understanding a Sales Funnel
9:27 – How to Apply Ad Spend Across a Marketing Funnel
10:47 – Selling Effectively with Ads
11:43 – Putting It All Together
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Master Facebook Ads Manager with insights from 5 years running real paid media campaigns. Get the framework.
Four years ago, I launched an agency to help creators, builders, and brands scale using Facebook and Instagram ads. Since then, I’ve learned exactly what separates a campaign that builds a business from one that just buys attention. This video breaks down the full marketing funnel—from awareness to engagement to followers to leads to sales—and the core principles that make each stage actually work.
We’ll go beyond basic ad tactics to a complete framework for turning attention into paying customers. You’ll learn how to structure your funnel for long-term growth instead of chasing short-term numbers. Whether you’re building your own brand or helping others build theirs, these principles hold up regardless of budget size.
Subscribe for more marketing and advertising breakdowns, and comment below with the specific part of your funnel you’d like me to cover next.
Thank you for watching!
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