Video by un:hurd music via YouTube
Katie Debrah spent years at Google and YouTube shaping creative strategy for major artists, then left to build Halo and Echo and HypeMuse for independent artists. She joins Alex to unpack why huge followings don’t convert to streams, why community beats production budget every time, and how to stop renting your audience and start owning it. She also calls out the uncomfortable truth about platform "best practice" and who it’s really designed to serve.
ABOUT f:nd your frequency
The podcast about building an audience from zero. Artists. Founders. Investors. One shared obsession. Hosted by Alex Brees, founder of un:hurd music.
SUBSCRIBE
https://pods.to/fyf
un:hurd music helps independent artists market their music with data, not guesswork.
Try un:hurd music: https://go.unhurd.co.uk/youtubemaster1
Follow us on IG: https://www.instagram.com/unhurdmusic/
