Are You Making THIS Mistake Before Releasing Your Music?

Video by MUBUTV – Music Business Television via YouTube
Are You Making THIS Mistake Before Releasing Your Music?

Are You Making THIS Mistake Before Releasing Your Music?

Get an inside look at music marketing and career strategy with Michael Epstein, Head of Marketing at Good Talk and creator of the hey Mike newsletter! In this episode, we break down the must-have digital marketing skills for artists, the underrated power of Twitter, and the real reasons why only 1% of artists make it long-term. Find out what you need in place before releasing music, why proactivity is your superpower, and how saying no can grow your career. Essential listening for artists, managers, and aspiring insiders! 🚀🎸 #MusicMarketing #ArtistSuccess #MusicBusiness

Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.

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⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com

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Books mentioned & suggested:
📒 All You Need To Know About the Music Business 11th Edition – https://amzn.to/3sdgrja

📒 Good to Great – https://amzn.to/4dXlLeK

📒 Shoe Dog: A Memoir by the Creator of Nike – https://amzn.to/437y6Z4

🎧 Get Audible Free – Your favorite titles anywhere you go. Enjoy a free trial on us! – https://amzn.to/3RB2nu4

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QUESTION? — Have a question about this podcast, your music career, pursuing a career in the music industry, or anything else? Post in the comments section of this podcast!

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⏰ TIMECODES ⏰
0:00 Intro
7:18 What did your real estate experience teach you that you brought to the music industry?
10:06 What specific digital marketing skills or platforms are undervalued but powerful for artists?
12:51 What should artists have in place before releasing music?
14:41 How do you decide the right time to release a song without overthinking it?
19:02 Do you have a system for deciding where to invest your time and energy—how do you say no?
23:10 How do you know when to pivot versus staying the course, and how can artists stay motivated when progress feels slow?
29:12 What separates interns who get jobs from those who fade out?
31:41 What is the number one thing that holds artists back from success?
35:19 Any books, films, or documentaries that inspired you?
36:14 Advice for artists and future music professionals building a career in music?
38:13 How can people reach you or work with you?

🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR

To learn more about this episode visit:
https://www.mubutv.com/michael-epstein-goodtalk

Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd

Catch the latest episode of the MUBUTV Music Business Insider Podcast, "Are You Making THIS Mistake Before Releasing Your Music?" hosted by Ritch Esra and Eric Knight, every Tuesday. This series dives deep into the world of music licensing , offering key insights for artists and professionals. Learn how to generate music income and navigate the complexities of music publishing with expert advice. 🔥🎧

Join the MUBUTV Music Business Insider Podcast for clips from our podcast series, hosted by Ritch Esra and Eric Knight. We provide essential music industry tips and resources like guides on A&R, attracting an artist manager, and pitching to music supervisors. Our mission is to educate and empower individuals in their music career journey. 🔥🎧 #MusicBusiness #musiccareer

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