Video by The Creative Marketer via YouTube

Why your perfectionism is hurting your business.
Video by Liberty Music PR via YouTube

And we couldn’t do it without all of you.
🎵 Let’s make music, connect, and make a difference together. 🎵
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🌐 Connect with us! 🌐
Do you have questions or want to share your insights? Get in touch with us through our website or social channels. We love hearing from fellow music enthusiasts!
Website:
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/ libertymusicpr
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Twitter:
/ libertymusicpr
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tiktok.com/@libertymusicpr
LinkedIn:
linkedin.com/company/liberty-music-pr
🎶 About Liberty Music PR 🎶
"The Liberty Lounge" is brought to you by Liberty Music PR, your go-to source for music promotion and artist development. We’re dedicated to helping independent artists like you navigate the music industry, gain visibility, and connect with your audience. Visit our website to learn more about what we do and how we can support your musical journey.
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Video by L.Dre via YouTube

Video by Joe Gautrey Music via YouTube

Video by Full Stack Creative via YouTube

SHOWNOTES: https://indepreneur.io/episode427
If you feel stuck in your music career, asking the right questions can mean the difference between spinning your wheels and making progress…
In this episode of Creative Juice, Jack and Circa hash out their four eternal rules for music marketing that we use when talking about any strategy with ANY artist! Learn about how to clearly identify what you’re offering, understand your audience, craft your messaging, and choose the right channels to maximize your reach!
Whether you’re launching new music or rekindling a connection with your fans, let these rules be your north star whenever you have questions about your marketing strategy!
DISCOVER:
Why Identifying What You’re Really Offering Is The Key First Step
How To Accurately Pinpoint Your Audience And Know WHO You’re Talking To
What To Consider When Crafting The Right Message For Different Fan Segments
How To Choose Which Channels To Communicate On Based On Your Band’s Stage
Why Artists Often Ignore Their Own Strengths And How To Capitalize On Your Existing Assets
How To Avoid Getting Overwhelmed With Platform Options And Stay Focused
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!
Video by D4 Music Marketing via YouTube

The new feature “Instants” can have some use as a marketing tool for artists. You can tease products or releases. You can share raw, In the moment photos behind the scenes. You can do a flash sale and share a coupon code. BUT there’s one major issue, and we also see it with Notes.
To me, the better features or tools from Instagram artist should focus on are Edits and Broadcast channel.
Video by CD Baby via YouTube

Planning an album release? Here’s everything you need to successfully market it to your fans.
In this video, we provide a comprehensive album release checklist with detailed guidelines on everything from updating your electronic press kit to booking shows and ordering merch.
Looking for additional help on any of the items mentioned? Check out the free resources below:
The CD Baby Guide to Marketing for 2026: https://cdbaby.com/the-guide-to-music-marketing-2026/
How to book a show as an indie artist: https://diymusician.cdbaby.com/booking/top-tips-for-booking-gigs-as-an-indie-artist/
How to promote your music on social media: https://diymusician.cdbaby.com/music-promotion/promote-your-music-on-social-media/
How to write a press release: https://diymusician.cdbaby.com/music-marketing/how-to-write-a-press-release/
How to boost your merch sales: https://diymusician.cdbaby.com/music-career/how-to-boost-your-merch-sales/
The ultimate release day checklist:https://diymusician.cdbaby.com/releasing-music/the-complete-release-day-checklist/
Visit the CD Baby Blog for more: https://diymusician.cdbaby.com/
Ready to release your music? Head to cdbaby.com to get started.
Video by No Labels Necessary via YouTube

It’s time artists start paying attention to the Spotify’s 2026 Loud & Clear Report. And if you didn’t get a chance to review it, we’re going through the data, charts, and biggest takeaways while discussing what it actually means for independent artists, labels, producers, and music marketers.
We’ll be talking about:
• How artists are making money from streaming
• The growth of independent music
• Why more artists are uploading music than ever
• The changing music industry middle class
• Fan behavior, algorithms, and discovery
• What artists should REALLY learn from the numbers
We’ll also be reacting to industry takes, discussing the future of music marketing, and translating the report into practical game for artists trying to grow in 2026.
Tap in live and join the conversation.
Video by Ari’s Take via YouTube

This week on the New Music Business podcast, Ari sits down with Red Leather, the anonymous artist who turned viral TikTok videos into sold-out tours around the world. Known for his signature red hat, Red Leather first started his career by busking on Hollywood Boulevard before exploding online with viral covers and original songs like “The Only Time It Rains in Hollywood.”
In this episode, Red Leather breaks down how he used social media to grow his audience from scratch, why he posted 5 videos a day for 100 straight days, how smashing guitars outside Capitol Records landed him a record deal (that he turned down), and why ticket sales matter more than streams or viral moments. He also opens up about sobriety, surviving addiction, touring independently, and eventually partnering with Empire after years of doing everything DIY.
Follow Red Leather:
Instagram: https://www.instagram.com/redleather/
TikTok: https://www.tiktok.com/@redleather
Check out Ari’s Take:
00:04:02 – Intro
00:04:36 – The Origin of Red Leather
00:06:39 – Sobriety, Addiction & Artistic Vulnerability
00:10:11 – Posting 5 Videos a Day for 100 Days
00:14:11 – The Viral TikTok That Changed Everything
00:20:00 – Smashing Guitars Outside Capitol Records
00:25:12 – Why He Turned Down Major Label Deals
00:33:28 – Booking Tours Through Instagram DMs
00:47:23 – Virality vs Real Fans & Ticket Sales
01:01:58 – What “Making It” Means Today
Edited and mixed by Ruben Zarate
Music by Brassroots District
Produced by the team at Ari’s Take
Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com