Spotify Playlists & Music Marketing: Truth & Strategy

Spotify Playlists & Music Marketing: Truth & Strategy

Beyond the Playlist Hype: Building a Sustainable Music Career The music industry is flooded with advice, but a recent cluster of videos reveals a clear truth: there are no shortcuts. Whether it’s the allure of Spotify playlists, the fear of ‘falling off,’ or the frustration of ad campaigns that don’t convert, independent artists are grappling … Read more

Indie Music Marketing Insights: Creativity, Strategy & Community

Indie Music Marketing Insights: Creativity, Strategy & Community

From Beat to Billboard: The Power of Creative Risk In 2019, 19-year-old YoungKio almost didn’t upload a beat he thought was too weird. That $30 beat became ‘Old Town Road,’ the longest-running #1 song in history. This story reminds indie musicians that you don’t need an expensive studio to make history—just creativity. But creativity alone … Read more