Video by Ditto Music via YouTube
Videos
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The Role of Physical Media In A Music Career In 2026 with Patrick McCarthy of A to Z Media
Video by Full Stack Creative via YouTube
SHOWNOTES: https://indepreneur.io/episode434
In the streaming era, where it’s harder than ever to stand out from the noise as an artist, physical media is one path to creating unforgettable experiences for your fans.
In this episode of Creative Juice, Jack sits down with Patrick McCarthy from A to Z Media to explore the powerful role of physical media and merch in your music career in today’s landscape. Learn about how you can leverage your creativity to design unique products that will resonate with your audience, and why physical products are still relevant in the streaming age.
If you’re ready to deepen your relationship with fans and increase your revenue through physical products, this episode is for you!
DISCOVER:
Why Physical Media Creates Lasting Fan Connections In A Streaming World
How Artists Can Develop Bespoke Products That Fans Love
What Misconceptions Exist About The Role Of Physical Media Today
Why Selling Just 100 Records Can Be More Impactful Than Millions Of Streams
How To Understand Fan Behavior To Craft The Right Merch
When And How To Test Your Product Ideas To Find Out What Resonates With Your Audience
Why Community Building Around Your Art Matters More Than Ever
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
A To Z Media
Solid Merch
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!
5 Event Marketing Strategies Micro-Creators Are Using to Sell Out
Video by Adrian Barrin – Music & Event Marketing via YouTube
You don’t need 100,000 followers to sell out an event. You need the right strategy.
In this video, I break down 5 event marketing strategies that micro-creators are using right now to sell tickets, fill venues, and out-earn influencers with 10x their following — without a big ad budget or a massive team.
If you’re an independent artist, DJ, or small creator wondering how to sell more tickets to your events, this is the framework you’ve been missing.
You’ll learn:
– The Pre-Event Virtual Launch that converts 30–50% of attendees into buyers
– The Scarcity Tiered Model that creates real urgency (and the math behind a $69,400 event)
– How to position your event as a community — not a conference — so people feel like they belong
– The Affiliate Referral system that turned 100 ticket buyers into 190
– The Post-Event Follow-Up Loop that generates $15K in presales before you even announce the next event
Want help selling out your next event?
►► https://www.artlet.io/contact
0:00 – Why Your Event Isn’t Selling
1:00 – Strategy 1: The Pre-Event Virtual Launch
2:45 – Strategy 2: The Scarcity Tiered Model
4:30 – Strategy 3: The Community Positioning Play
6:15 – Strategy 4: The Affiliate Referral Gamification
8:00 – Strategy 5: The Post-Event Follow-Up Loop
10:00 – The Common Thread (Warm vs. Cold Traffic)
Join my Skool Community:
►► https://www.skool.com/music-marketing-accelerator-6466/about
Join my Discord:
►► https://discord.gg/9ZsbkvCKKe
#eventmarketing #smallcreator #selloutevents
10 Reasons Why You Should Make Vinyl – (For the Love of Vinyl Series)
Video by Other Record Labels via YouTube
Source:
https://www.podbean.com/eau/pb-8wnmc-1b06f42
Vinyl isn’t making a comeback anymore.
It already came back.
Welcome to the very first episode of our For the Love of Vinyl Summer Series—a nine-part deep dive into everything independent record labels need to know about making, selling, collecting, designing, and celebrating vinyl records.
Presented by Hellbender Vinyl – http://www.hellbendervinyl.com
In this opening episode, I make the case for why every indie label should seriously consider pressing vinyl.
Download my FREE Vinyl Toolkit – http://otherrecordlabels.com/vinyl
“You Can’t Be An Artist And Not Understand The Business” | IBRAHIM KAMARA | find your frequency
Video by un:hurd music via YouTube
Ibrahim Kamara gave Nines, Brent Faiyaz, and J Hus their first ever magazine covers. He built Guap, one of the UK’s most influential creative platforms, from a camera and a student overdraft. It took six years before the business made any money. Now, 11 years in, he’s going back to his first love: making music independently.
In this episode, Ibrahim talks about the model every independent artist should follow (music, products, experiences, repeat), why depth beats size when it comes to community, why entrepreneurship is dangerously glorified, and the one line that should make every artist rethink their approach.
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ABOUT find your frequency
The podcast about building an audience from zero. Every week, un:hurd music founder Alex Brees talks to artists, founders, and investors who’ve built something from nothing. If you’re an independent artist trying to grow, this show is for you.
SUBSCRIBE
https://pods.to/fyf
—
FOLLOW
un:hurd music: https://instagram.com/unhurdmusic
Alex Brees: https://linkedin.com/in/alexbrees
—
un:hurd music gives every independent artist a fair chance of success. Start for free: https://unhurdmusic.com
He’s Distributed 2 Million Songs. Here’s Why Most Don’t Break Through|Jorge Brea @symphonicdistro
Video by The Business Side of Music via YouTube
Jorge Brea has spent 20 years watching songs succeed and fail at scale. As founder and CEO of Symphonic, he’s distributed over two million songs, and in this episode he gets refreshingly honest about what actually separates the records that break through from the ones that disappear.
Sarah and Jorge dig into the three things breakthrough songs have in common, why release day is the start of your campaign and not the finish line, and the uncomfortable truth about the six-week lead time (spoiler: even the distributors don’t love it). Jorge also explains why he tells independent artists to skip the album, how to know when it’s time to stop pushing a single and move on, why collaborations are one of the most underrated algorithm plays available, and what major labels buying up distributors really means for independent artists.
Plus: the release planning tools Symphonic is building, a new feature that will show artists their skip rates and saves on Spotify, and the one piece of advice Jorge gives every artist about control, contracts, and staying in it for the long haul.
Whether you’re releasing your first single or your fiftieth, this one will reset your expectations in the best way.
Connect with Jorge and Symphonic: symphonic.com
To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes.
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www.businesssideofmusicpodcast.com
© 362 Entertainment 2026. All rights reserved.
How to Use Spotify’s Marketing Tools: Free Masterclass on July 14th #musicmarketing
Video by Symphonic via YouTube
Want to learn how to use Spotify’s marketing tools?🎧Join our FREE masterclass with @Spotify on July 14th! 🙌RSVP: https://bit.ly/4eYcB2d
#musicindustry #musicbusiness #independentartists #indieartist #musicpromotion
Webinar: Take Your Fans Further by Building Momentum Into a Tour
Video by Spotify for Artists via YouTube
Learn about Spotify’s latest live events updates, and hear directly from an independent artist team on how they built hype around their tour using Spotify for Artists.
Available to everyone, RouteNote’s revenue sharing tool simplifies splitting music royalties 📊💸
Video by RouteNote via YouTube
