Video by un:hurd music via YouTube
Ibrahim Kamara gave Nines, Brent Faiyaz, and J Hus their first ever magazine covers. He built Guap, one of the UK’s most influential creative platforms, from a camera and a student overdraft. It took six years before the business made any money. Now, 11 years in, he’s going back to his first love: making music independently.
In this episode, Ibrahim talks about the model every independent artist should follow (music, products, experiences, repeat), why depth beats size when it comes to community, why entrepreneurship is dangerously glorified, and the one line that should make every artist rethink their approach.
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ABOUT find your frequency
The podcast about building an audience from zero. Every week, un:hurd music founder Alex Brees talks to artists, founders, and investors who’ve built something from nothing. If you’re an independent artist trying to grow, this show is for you.
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un:hurd music gives every independent artist a fair chance of success. Start for free: https://unhurdmusic.com
