Video by Tom DuPree III via YouTube
Instagram still drives attention, but don’t sleep on Facebook and Audience Network to generate sales with Facebook ads.
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0:00 – Yes, Facebook ads are worth it
0:50 – Facebook vs Instagram: where the real sales come from
2:23 – How Facebook ads actually turn into sales
4:14 – What this means for your ad budget
5:36 – Putting it all together
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Instagram gets the likes. Facebook gets the receipts.
In this video, I break down real sales data from a client campaign to show why Facebook consistently outperforms Instagram on actual revenue, not just reach. You’ll see the numbers side by side, then walk through why attention and buying intent behave completely differently depending on the platform—and why more views has never automatically meant more sales.
This is the same thinking I use with creators, builders, and brands at DuPree X when deciding where ad budget actually belongs. If you’ve been chasing engagement without seeing it turn into revenue, this breaks down exactly why, and what it should change about where you spend next.
Thank you for watching!
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