Video by Indie Music Academy via YouTube
Join the Get More Fans Challenge:
https://www.indiemusicacademy.com/get-more-fans-challenge?utm_source=youtube&utm_medium=social&utm_campaign=yt_how_do_people_discover_new_music&utm_content=description_products_challenge
How do people discover new music today—and which discovery methods should you use as an independent artist?
In this video, I break down twelve ways new listeners can find your music across social media, streaming platforms, the broader web, and offline experiences.
You’ll learn:
• How organic posts, paid ads, and influencer partnerships introduce your music to new people
• The different roles of playlists, algorithms, editorial features, and streaming-platform ads
• Why your artist website, backlinks, and online coverage matter
• How live shows, sync placements, and merch can help listeners discover your brand
• Why an immersive experience can help turn discovery into loyalty
Which methods have worked for you? Share your experience in the comments—and let me know what you would add to the list.
🔗 Links and products mentioned
Get More Fans Challenge — my five-day challenge:
https://www.indiemusicacademy.com/get-more-fans-challenge?utm_source=youtube&utm_medium=social&utm_campaign=yt_how_do_people_discover_new_music&utm_content=description_products_challenge
Spotify playlist promotion:
https://www.indiemusicacademy.com/spotify-promotion?utm_source=youtube&utm_medium=social&utm_campaign=yt_how_do_people_discover_new_music&utm_content=description_playlist_promotion
Explore Indie Music Academy and our services:
https://www.indiemusicacademy.com/?utm_source=youtube&utm_medium=social&utm_campaign=yt_how_do_people_discover_new_music&utm_content=description_homepage
Spotify editorial pitching — pitch at least seven days before release:
https://support.spotify.com/to/artists/article/pitching-music-to-playlist-editors/
Artist website platforms:
ActiveBrand — website, email, and memberships:
https://activebrand.io/
Squarespace — website:
https://squarespace.com/
Wix — website:
https://wix.com/
Bandzoogle — website:
https://bandzoogle.com/
Sync Metadata Guide:
https://learn.indiemusicacademy.com/sync-metadata?utm_source=youtube&utm_medium=social&utm_campaign=yt_how_do_people_discover_new_music&utm_content=description_sync_metadata
Chapters
00:00 How people discover new music
00:29 Social media
04:02 Streaming platforms
08:57 The broader web
12:13 Offline discovery
15:39 Takeaways and next steps
👋 Connect with Ryan
On IG: https://www.instagram.com/ryanwaczek
Email: support@indiemusicacademy.com
