Video by un:hurd music via YouTube
Fraser T. Smith has produced some of the most important records in British music. Gang Signs and Prayer with Stormzy. Set Fire to the Rain with Adele. Psychodrama with Dave. Black at the Brits. A Grammy, multiple Ivor Novellos, and a career spanning from Craig David to Celine Dion.
Recorded live at SXSW London 2026, Fraser talks about what every great artist has in common, why the 13th hour is where musicians are made, how he created safe spaces for the biggest artists in the world, why AI is actually good news for real artists, and what it felt like to play piano at the Brits having never performed in public.
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ABOUT f:nd your frequency
The podcast about building an audience from zero. Every week, un:hurd music founder Alex Brees talks to artists, founders, and investors who’ve built something from nothing. If you’re an independent artist trying to grow, this show is for you.
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Recorded live at SXSW London 2026.
un:hurd music gives every independent artist a fair chance of success. Start for free: https://go.unhurd.co.uk/youtubemaster1
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