Video by The Business Side of Music via YouTube
Alessandra once landed an interview with a sitting president faster than she could get a single content creator to answer her. That frustration, from her CNN days, turned into Influur, the platform she now runs as CEO, connecting music teams with creators.
In this episode we get into how influencer marketing really works for a release in 2026. Labels aren’t booking creators by follower count anymore. They’re asking for people living the exact moment a song is about, down to “creators who just went through a breakup in the last 24 hours.”
We also cover:
* Why artists who repost and comment on creator videos see a real lift in Spotify streams
* The briefing mistake that still kills campaigns, and why creators sometimes film two versions to prove it
* How to test your ad budget without spreading it so thin you learn nothing (spoiler: $100 per angle won’t tell you much)
* Small creators vs. big ones, and when it’s worth going big
* How one campaign turned $5,000 into about 30 million views using faceless pages
* How far ahead of release day to start building buzz
If you’re an independent artist or manager trying to make a release budget actually work, this one’s packed with things you can try on your next single.
Book your demo now at influur.com
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