Video by un:hurd music via YouTube
Matt Spetzler has spent the last decade investing in music, with around $5bn of deals behind him. In this short episode, taken from our full conversation, he does the maths on what a loyal fanbase is actually worth and explains why 10,000 to 100,000 fans who stick around can give you a real career. He talks through why owning your work is the closest thing an artist has to a retirement plan, and why splitting your rights for the first offer that comes along makes everything harder later. Answering a question from CJ Snail, he also points to the money that goes uncollected, starting with publishing. If you’re independent and building for the long run, start here.
Your task: check you’re collecting everything you’re owed, from publishing to neighbouring rights and YouTube Content ID.
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