The Shift from Selling Music to Selling Access The music industry has undergone a seismic shift. With streaming platforms making music virtually free, the old model of selling songs is dead. Artists who are actually making a living aren’t selling music; they’re selling access—access to their world, their story, and the community they’ve built. This … Read more
Beyond the Viral Trap This week’s digest cuts through the noise with a clear message: chasing viral moments isn’t enough. In the featured interview, artist manager Laurie Lee explains that “viral TikToks don’t work like they used to.” The real win is creating cultural moments that build lasting careers. Meanwhile, Music Money Makeover breaks down … Read more
The Indie Artist’s Edge: Why Fan Depth Beats AI and Streaming Numbers This week’s digest delivers a powerful message for indie musicians: human connection and physical media are your competitive advantages in an AI-saturated, streaming-dominated world. From legal loopholes for beatmakers to Billie Eilish’s advocacy for 100 real fans over 10,000 passive listeners, the consensus … Read more