Video by YouGrow Promo via YouTube
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Video by UPM Music Innovation via YouTube
En la industria musical muchas veces se habla de contactos como si fueran la clave para que un músico independiente, una banda emergente o un artista independiente logre entrar en festivales, medios de prensa o incluso en un sello discográfico. Sin embargo, esos contactos suelen estar basados en favores: favores que se piden, favores que se deben, favores que se cobran. Y cuando las relaciones laborales se construyen sobre esa lógica, rara vez terminan bien.
En UPM creemos que es fundamental diferenciar entre contactos y colaboradores. Un agente de prensa, un agente de booking, un sello discográfico o una agencia de marketing no deberían ser vistos como personas que te deben algo o que te consiguen una oportunidad a cualquier precio. Cuando un músico emergente o una banda independiente accede a un festival grande o a un medio de prensa importante sin estar preparado, lo que ocurre es que esa oportunidad no se puede capitalizar. El resultado suele ser frustración, tanto para el artista como para el público, porque el proceso no fue orgánico ni genuino.
Las bandas independientes y los artistas emergentes necesitan construir su camino paso a paso, con relaciones sanas, basadas en la colaboración mutua y en el respeto profesional. No se trata de colarse en un espacio de privilegio, sino de llegar a él con preparación, con trabajo constante y con un proyecto sólido que pueda sostener esa visibilidad.
Por eso, en este nuevo episodio de chats con músicos tóxicos, quisimos mostrar cómo la palabra contactos muchas veces simboliza esa lógica de favores que tanto daño hace. En cambio, lo que realmente impulsa a los músicos independientes y a las bandas emergentes es la construcción de vínculos genuinos con colaboradores, con agentes de prensa que creen en el proyecto, con agentes de booking que apuestan a la propuesta, con sellos discográficos que acompañan el crecimiento y con colegas que entienden que la música se construye en comunidad.
#artistasindependientes #marketingmusical #musicos #musicosindependientes #prensamusical
Video by UnitedMasters via YouTube
We hit the streets again, and look who we ran into DJ Ruby Lee taps in with us to talk Jersey club, Caribbean energy, and why open-format ALWAYS wins. Looks like somebody’s definitely Tuned In.
And yes, you heard correctly: the girls can mosh too. Thanks Bktherula and Rico Nasty
Are you Tuned In? Did she just put you on? Let us know in the comments!
Video by un:hurd music via YouTube
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Video by Two Story Media via YouTube
You can check out Hypeddit here: https://hypeddit.com/r/w47t2qzd (That’s an affiliate link.)
This video was sponsored by the good folks over at Hypeddit. They reached out to me and asked if I’d try their new tool and do an unbiased review; I’ve used Hypeddit for years and was interested in messing around with it, so I did.
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Video edited by: Kieran Grossman (https://tinyurl.com/5e7vxyxt)
PS – If you’re a brand reading this, please don’t take this as a sign to send me more sponsorship requests. Respect the hustle, but honestly odds are 99.9% I’m not going to try your new playlist service.
Video by TuneCore via YouTube
“MADHOUSE” explores the heavy emotions of worry and doubt through a lens of high-energy sincerity. We sat down with Detroit-based artist @jutopiaxx to discuss how the beat dictated the mood of the song, her favorite lyrics, and more.
Tap in to hear what Junii break down her new release!
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TuneCore empowers artists, labels and managers to upload unlimited releases on all of the world’s most popular digital music stores and social platforms, including Spotify, Apple Music, TikTok– while retaining 100 percent of their rights– for one annual flat fee.
● Subscribe to TuneCore’s YouTube Channel: https://youtube.com/tunecore
● Visit TuneCore’s official website: tunecore.com
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Video by Top Music Attorney via YouTube
Video by Tom DuPree III via YouTube
Goals are good.
Goals give us a vision.
But the goal isn’t the point of creating.
The process is the purpose.
Because it’s not about what you’re making. Not really.
It’s about who you’re becoming.
So keep going. #shorts
Video by The Orchard via YouTube
We spoke with Aidan Miller, Director of Publishing at The Orchard, about his day-to-day responsibilities and how the publishing team ensures songwriters and contributors are properly credited and compensated.