Katie Debrah spent years at Google and YouTube shaping creative strategy for major artists, then left to build Halo and Echo and HypeMuse for independent artists. She joins Alex to unpack why huge followings don’t convert to streams, why community beats production budget every time, and how to stop renting your audience and start owning it. She also calls out the uncomfortable truth about platform "best practice" and who it’s really designed to serve.
ABOUT f:nd your frequency
The podcast about building an audience from zero. Artists. Founders. Investors. One shared obsession. Hosted by Alex Brees, founder of un:hurd music.
SUBSCRIBE
https://pods.to/fyf
un:hurd music helps independent artists market their music with data, not guesswork.
Try un:hurd music: https://go.unhurd.co.uk/youtubemaster1
Follow us on IG: https://www.instagram.com/unhurdmusic/
Just Dropped 🔥 #NewMusicFriday ft. @CMAGIC5’s new release "HIT AND RUN." Tap in to hear what she had to say about the release!
Listen to this week’s #newmusicfriday playlist: https://bit.ly/3GXX8zo
..
TuneCore empowers artists, labels and managers to upload unlimited releases on all of the world’s most popular digital music stores and social platforms, including Spotify, Apple Music, TikTok– while retaining 100 percent of their rights– for one annual flat fee.
● Subscribe to TuneCore’s YouTube Channel: https://youtube.com/tunecore
● Visit TuneCore’s official website: tunecore.com
● Follow TuneCore on TikTok: tiktok.com/@tunecore
● Follow TuneCore on Instagram: instagram.com/tunecore/
● Follow TuneCore on Twitter : twitter.com/TuneCore
● Follow TuneCore on Facebook : facebook.com/TuneCore/
Artists, stop leaving money on the table with @SoundCloud . 💸Is your music properly set up for monetization? Here’s what you need to know to make sure you’re not missing out on revenue.
✉️ Escríbeme en Instagram → https://www.instagram.com/alexiomarrodriguez/
☎️ Si tu negocio factura US$250K+, agenda tu llamada estratégica gratis → https://xiola.co/
Si eres nuevo en mi canal, mi nombre es Alexiomar Rodríguez, soy abogado y socio fundador de Xiola. Somos la firma legal para la nueva industria de la música y el entretenimiento. Trabajamos con empresarios y negocios. Gestionamos sus contratos y propiedad intelectual, y le damos respuestas claras en 24 horas, para que se enfoquen en crecer su negocio sin que legal los atrase. En 2025, conseguimos $5M para nuestros clientes en adelantos, inversiones, y compraventa de catálogos.
Cómo llegué aquí…
0–21: Músico, productor, guitarrista y cantautor (+10,000 oyentes mensuales en Spotify).
22: Graduado con Altos Honores en Economía (UPRM).
24: Trabajé con jueces (federal y estatal) y firmas de litigio corporativo.
25: Graduado con Altos Honores en Derecho (UPR).
26: Renuncié a una de las top 3 firmas de Puerto Rico para lanzar Xiola.
27: Facturé mis primeros $100,000.
28: Fundé Seed Academy, escuela de music business en español.
29: Escribí un best seller en Amazon (De Artista a Empresario Musical) y superé $400K en revenue.
30: Me mudé a EE.UU., levanté $250,000 con Techstars + Warner + VC, y lancé Flou, software de contratos musicales ($50,000 en ventas).
31: Comencé a dar charlas internacionales.
32: Seguí el consejo de mi mentor, Alex Hormozi. Cerré Seed Academy y Flou. Me enfoqué en Xiola y hemos facturado más de $1M.
Hoy: Nuestros abogados son de Puerto Rico y Estados Unidos. Trabajamos de manera 100% remota. Y cobramos de dos maneras: tarifa fija y comisión. Así es como hacemos nuestro dinero. No vendemos cursos.
La industria musical es dura. Pero si naciste para esto, lo sabes:
La vida sin música sería un error.
No te quites,
Alexiomar
RELEVO: Este contenido es solo para fines educativos. No constituye asesoría legal. Consumir este material no crea relación abogado-cliente. Para orientación específica, consulta a tu abogado de confianza.
AI is no longer just a tool you use — it’s becoming the gatekeeper of the entire music industry. And if you don’t understand the three gates it now controls, you don’t own your career. You’re renting it.
In this video, I break down exactly how AI platforms are taking control of:
YOUR MONEY — dataset training royalties, and who actually gets paid when your catalog is used to train the models
YOUR PROTECTION — voice watermarking and fingerprinting, and why "I’m anti-AI" is a losing stance
YOUR CREATION — how to move from consumer-level toys (Suno, Udio) to pro-level leverage
The goal isn’t to fight AI. It’s to learn the new rules, protect your voice, and get paid while everyone else argues on the sidelines.
00:00 – Is AI The New Gatekeeper of the Music Industry?
00:51 – The 3 Gates AI Will Keep
01:13 – Gate 1 — Money: Dataset Training Royalties
01:59 – Gate 2 — Protection: Watermarking & Fingerprinting
03:00 – Gate 3 — Creation: Consumer-Level to Pro
04:15 – Navigating these waters
05:06 – The "I’m Anti-AI" Trap
07:35 – The Real Goal: Own Your Voice
↓↓↓↓↓↓↓↓↓
60 DAY RECORD LABEL COURSE
https://www.musicmoneymakeover.com/60-day-record-label-course
↓↓↓↓↓↓↓↓↓
BOOK A CALL
https://www.musicmoneymakeover.com/bookacall
↓↓↓↓↓↓↓↓↓
Join the Music Money Makers Community!!!
https://www.skool.com/musicmoneymakers
↓↓↓↓↓↓↓↓↓
FREE STUFF
Foolproof Solo Record Label Setup (Get In The Game!)
https://www.musicmoneymakeover.com/newlabel
BOOKS & PRODUCTS
The 60-Day Record Label Executive Edition
https://www.musicmoneymakeover.com/product-page/the-60-day-record-label-executive-edition-ebook-audiobook
Grab the DISCOUNT Music Money Maximizer Bundle Here!
https://bit.ly/MMMaximizerBundle
Follow Me and the Show
TikTok: https://www.tiktok.com/@musicmoneymakeovershow
LinkedIn: https://www.linkedin.com/in/casey-graham-04a63935/
Facebook: https://www.facebook.com/MusicMoneyMakeover/
Instagram: https://www.instagram.com/musicmoneymakeover/
If you’re an artist looking for a music publishing deal that won’t take a massive cut, I’ve got something for you! Music Publishing offers artists like you a fair shot at success.
Use my link to get a special discount on the commission they take:
👉 Sign up here: https://app.monetunes.com/signup/252528
WANT FREE MONEY?
👉 Join me on Chime and get $100. https://chime.com/r/vallemondgerman1?c=s
Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. No copyright infringement intended. ALL RIGHTS BELONG TO THEIR RESPECTIVE OWNERS
