TuneCore Artist @nnena1000 takes us through the three emojis that best describe her music, one thing fans might be surprised to learn about her and more.
Hit the link below to stream Nnena’s new single, “VIXXXEN” featuring Akeem Ali, out now via TuneCore!
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TuneCore empowers artists, labels and managers to upload unlimited releases on all of the world’s most popular digital music stores and social platforms, including Spotify, Apple Music, TikTok– while retaining 100 percent of their rights– for one annual flat fee.
● Subscribe to TuneCore’s YouTube Channel: https://youtube.com/tunecore
● Visit TuneCore’s official website: tunecore.com
● Follow TuneCore on TikTok: tiktok.com/@tunecore
● Follow TuneCore on Instagram: instagram.com/tunecore/
● Follow TuneCore on Twitter : twitter.com/TuneCore
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Use custom and lookalike audiences to maximize your Instagram ads in Facebook Ads Manager.
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// Schedule a 1:1 call with me to improve your marketing, branding, and offering across paid advertising, social media, and more.
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0:00 – The audience Instagram ads need to actually work
0:57 – Instagram custom audiences vs. lookalike audiences
2:16 – Creating an Instagram custom audience inside Facebook Ads Manager
3:47 – Creating an Instagram lookalike audience inside Facebook Ads Manager
4:59 – Setting up an Instagram awareness campaign with your lookalike audience
10:54 – Setting up an Instagram engagement campaign with your lookalike audience
13:50 – Putting it all together
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Stop guessing who your audience is. There are only 2 Instagram audiences you actually need to run ads that work.
In this video, I walk through exactly how to build a custom audience and an Instagram lookalike audience inside Facebook Ads Manager—then apply both to a real awareness campaign and a real engagement campaign.
This is the process I use with creators, builders, and brands at DuPree X. No guesswork, no stacking a dozen interests and hoping. Just the two audiences that actually move people down the funnel.
If you’re serious about turning ad spend into real results, this is where it starts.
Uploading your song to Spotify is not the same as registering it, and that gap is costing artists real money. Every stream actually generates three separate royalties, but most artists only ever collect one.
In this episode, Sarah sits down with George Macias, founder of Lumoza and a music industry veteran from EMI Music Publishing and Universal Music Group, to break down what a royalty actually is, why your song has two halves (composition and sound recording) that both need separate registration, and what happens to royalty money that never gets claimed.
What you’ll learn:
* The three royalty streams one stream can generate, and why distributors only cover one
* What "registering" a song actually means
* How long you have to claim unclaimed royalty money before it’s gone for good
* The exact checklist: a PRO (ASCAP, BMI, or SESAC), the MLC, and SoundExchange
* How Lumoza automates the whole process
Lumoza is a music rights platform that automatically registers your songs with the right organizations so you get paid everything you’re owed. Register your first song for free at lumoza.io/bsom
✉️ Escríbeme en Instagram → https://www.instagram.com/alexiomarrodriguez/
☎️ Si tu negocio factura US$250K+, agenda tu llamada estratégica gratis → https://xiola.co/
Si eres nuevo en mi canal, mi nombre es Alexiomar Rodríguez, soy abogado y socio fundador de Xiola. Somos la firma legal para la nueva industria de la música y el entretenimiento. Trabajamos con empresarios y negocios. Gestionamos sus contratos y propiedad intelectual, y le damos respuestas claras en 24 horas, para que se enfoquen en crecer su negocio sin que legal los atrase. En 2025, conseguimos $5M para nuestros clientes en adelantos, inversiones, y compraventa de catálogos.
Cómo llegué aquí…
0–21: Músico, productor, guitarrista y cantautor (+10,000 oyentes mensuales en Spotify).
22: Graduado con Altos Honores en Economía (UPRM).
24: Trabajé con jueces (federal y estatal) y firmas de litigio corporativo.
25: Graduado con Altos Honores en Derecho (UPR).
26: Renuncié a una de las top 3 firmas de Puerto Rico para lanzar Xiola.
27: Facturé mis primeros $100,000.
28: Fundé Seed Academy, escuela de music business en español.
29: Escribí un best seller en Amazon (De Artista a Empresario Musical) y superé $400K en revenue.
30: Me mudé a EE.UU., levanté $250,000 con Techstars + Warner + VC, y lancé Flou, software de contratos musicales ($50,000 en ventas).
31: Comencé a dar charlas internacionales.
32: Seguí el consejo de mi mentor, Alex Hormozi. Cerré Seed Academy y Flou. Me enfoqué en Xiola y hemos facturado más de $1M.
Hoy: Nuestros abogados son de Puerto Rico y Estados Unidos. Trabajamos de manera 100% remota. Y cobramos de dos maneras: tarifa fija y comisión. Así es como hacemos nuestro dinero. No vendemos cursos.
La industria musical es dura. Pero si naciste para esto, lo sabes:
La vida sin música sería un error.
No te quites,
Alexiomar
RELEVO: Este contenido es solo para fines educativos. No constituye asesoría legal. Consumir este material no crea relación abogado-cliente. Para orientación específica, consulta a tu abogado de confianza.
1️⃣ Work with me 1:1 inside MusiCreator™ → https://musicbyplv.com/shop/musicreator/
2️⃣ Watch: the EXACT path to $10,000/mo with no paid ads or cold DMs → https://www.youtube.com/watch?v=BLVsaCKFizc
3️⃣ FREE Skool community and training material for music producers & musicians who are stuck under $1k/mo → https://www.skool.com/musicreatorhub/about
The Hard Truth: Talent is Just the Starting Line In a recent episode of MUBUTV’s podcast, veteran A&R executive Ralph Torrefranca of Angry Mob Music dropped a truth bomb that every indie artist needs to hear: talent alone won’t sustain a music career. With nearly 20 years in artist development, publishing, and management, Ralph has … Read more
Video by MUBUTV – Music Business Television via YouTube
⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com
Why Talent Isn’t Enough: Insider A&R Advice for a Lasting Career
Discover what separates rising stars from cautionary tales in this value-packed episode featuring veteran A&R executive Ralph Torrefranca (Angry Mob Music)! With nearly 20 years in the trenches of artist development, publishing, and management, Ralph shares what it really takes for independent artists, songwriters, and producers to stand out—and sustain. Hear about red flags that instantly disqualify talent, the crucial role of community, why work ethic is non-negotiable, and how his diversity-focused New Normal Writing Camp is breaking boundaries. Whether you’re grinding toward a record deal, pitching songs, or building your buzz, this episode is loaded with actionable insights, music industry wisdom, and honest conversation with Ritch Esra and Eric Knight. #AandR #ArtistDevelopment #MusicBusiness #IndieMusic
Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower, and engage their music career.
Here are the ways to work with us here at MUBUTV:
⚡️Insiders! Secure Your Spot!
Get expert music career coaching with Ritch & Eric.
Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com
MUBUTV Free Music Guides
⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide
⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide
⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide
Books mentioned & suggested:
📒 All You Need To Know About the Music Business 11th Edition – https://amzn.to/3sdgrja
🎧 Get Audible Free – Your favorite titles anywhere you go. Enjoy a free trial on us! – https://amzn.to/3RB2nu4
Connect with MUBUTV, Ritch Esra & Eric Knight on Social Media:
For Advertising or Business inquiries, please go to:
https://www.mubutv.com/contact/support
QUESTION? — Have a question about this podcast, your music career, pursuing a career in the music industry, or anything else? Post in the comments section of this podcast!
Subscribe to our YouTube channel and get more great content on the Music Industry: https://link.mubutv.com/YTsubscribe
⏰ TIMECODES ⏰
0:00 Intro
1:08 Welcome & Episode Preview: What Sets Artists Apart
4:27 Meet Independent Artist Stefano
5:19 Why Work Ethic and Self-Drive Aren’t Optional
6:46 The Shift: Talent Alone Isn’t Enough Anymore
7:26 Embracing Failure & Building Resilience in the Music Industry
9:25 Interview Begins – Ralph on Longevity, Red Flags, and Persistence
10:49 Inside the A&R Process: Balancing Authenticity with Commercial Viability
12:07 What a Real A&R Relationship Looks Like
15:24 Moving from Artist/Manager to the Empathic A&R Perspective
16:48 How Ralph Finds New Talent—and What Instantly Disqualifies You
17:43 Why a No-Ego, No-Asshole Policy is Vital in 2026
18:45 The Top 3 Non-Creative Qualities A&Rs Look For
20:37 Community, Loyalty & The Power of Your Inner Circle
22:29 Inside the New Normal Writing Camp: A Diversity Movement
25:05 How Filmmaking Revolutionized Ralph’s Approach to A&R
28:03 What’s REALLY Holding Artists Back (And How to Beat It)
29:20 Books & Documentaries that Shape an Industry Pro
31:02 The Outdated Music Industry Myths You Need to Ignore
34:16 Closing Thoughts & Key Takeaways
38:08 Connect & Next Steps
🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR
To learn more about this episode visit:
https://www.mubutv.com/ralph-torrefranca-a-r-executive
Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd
Learn directly from top A&R insiders what matters most in artist and songwriter development. This episode breaks down the essential habits and character traits beyond pure creative talent—like organization, humility, resilience, and true commitment—to help you unlock the next step in your music career. Hear how to build real relationships with A&R execs, avoid the most common dealbreakers, and leverage community instead of competition in today’s music business. Don’t just dream about music—make it your life and career with the actionable insights shared in this episode.
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