Video by Tom DuPree III via YouTube
Use custom and lookalike audiences to maximize your Instagram ads in Facebook Ads Manager.
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0:00 – The audience Instagram ads need to actually work
0:57 – Instagram custom audiences vs. lookalike audiences
2:16 – Creating an Instagram custom audience inside Facebook Ads Manager
3:47 – Creating an Instagram lookalike audience inside Facebook Ads Manager
4:59 – Setting up an Instagram awareness campaign with your lookalike audience
10:54 – Setting up an Instagram engagement campaign with your lookalike audience
13:50 – Putting it all together
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Stop guessing who your audience is. There are only 2 Instagram audiences you actually need to run ads that work.
In this video, I walk through exactly how to build a custom audience and an Instagram lookalike audience inside Facebook Ads Manager—then apply both to a real awareness campaign and a real engagement campaign.
This is the process I use with creators, builders, and brands at DuPree X. No guesswork, no stacking a dozen interests and hoping. Just the two audiences that actually move people down the funnel.
If you’re serious about turning ad spend into real results, this is where it starts.
Thank you for watching!
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