Music Marketing

How To Market Like You Actually Understand The Problem

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Video by K-Felon Beats via YouTube
How To Market Like You Actually Understand The Problem

Most marketing fails because it only speaks to what people say they want.

That is Level 1: Stated Intent.

But if you stop there, your content sounds like everyone else’s. You talk about followers, money, visibility, engagement, and growth, but you miss the deeper reason people actually pay attention.

In this video, K-Felon breaks down why most brands, creators, entrepreneurs, coaches, consultants, musicians, and business owners get stuck at Level 1 of marketing and never reach the deeper layers that drive trust, attention, and buying decisions.

You’ll learn:

Why stated intent is only the surface
How hidden intent reveals what people actually mean
Why identity intent is where real influence happens
How to create content that connects beyond basic pain points
Why better marketing starts with understanding who your audience wants to become

This is part of The 3 Levels of Intent Framework by K-Felon, Chief Strategist of Legatum Media Group.

If you want to create stronger content, better offers, and a brand that speaks to the real reason people engage, this video will show you why Level 1 is only the beginning.

Subscribe for more strategy on intent marketing, audience psychology, branding, content strategy, and authority building.

K-Felon | Chief Strategist, Legatum Media Group
Follow: @KFelonBeats

#IntentMarketing #MarketingStrategy #ContentStrategy #AudiencePsychology #BrandStrategy

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You Are Halfway Through 2026!

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Video by Other Record Labels via YouTube
You Are Halfway Through 2026!

Source:
https://www.podbean.com/eau/pb-p7ca8-1af462e

We’re officially halfway through 2026, and before you start planning the next release, stressing about Q4, or comparing yourself to other labels, let’s take a moment to celebrate something far more important:
You’re still here.
Presented by HELLBENDER VINYL – hellbendervinyl.com
In this episode, Scott reflects on the most admirable quality shared by the best independent labels and artists—not streams, sales, playlists, tours, or sold-out vinyl runs—but persistence.
Drawing inspiration from recent guests including Kou Records, Alt Dub, Crestfallen, We All Speak In Poems, and others, this episode explores why the labels making the biggest impact aren’t necessarily the biggest labels—they’re the ones willing to keep showing up, taking risks, and committing to their vision year after year.
The future of your label starts with what you do next.
Our biggest discount ever is happening this week on The Record Label Academy – http://otherrecordlabels.com/academy

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When you turn music ads off… what really happens?

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Video by Two Story Media via YouTube
When you turn music ads off... what really happens?

Short version: Traffic goes down, but not to zero.

Want the templates I mentioned? Link here 👉 https://tinyurl.com/mtatzzum

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Want to grow your fanbase?
Here are a couple ways we can help:

🤜 Learn how to grow in our Music Marketing Club: http://tinyurl.com/m979856j
📈 Hire us to run Meta ads for Spotify: https://tinyurl.com/2s42kbey

***

Video edited by: Kieran Grossman (https://tinyurl.com/5e7vxyxt)

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TeZATalks chats about Black Music Month

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Video by TuneCore via YouTube
TeZATalks chats about Black Music Month

In honor of Black Music Month, we caught up with Seattle-based hardcore pop artist @TezaTalks to reflect on what the month means to her, the challenges she’s faced as a Black artist, and what it’s taken to fight to be seen and heard in the industry.

Tap in to hear what TeZATalks had to say!
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TuneCore empowers artists, labels and managers to upload unlimited releases on all of the world’s most popular digital music stores and social platforms, including Spotify, Apple Music, TikTok– while retaining 100 percent of their rights– for one annual flat fee.
● Subscribe to TuneCore’s YouTube Channel: https://youtube.com/tunecore
● Visit TuneCore’s official website: tunecore.com
● Follow TuneCore on TikTok: tiktok.com/@tunecore
● Follow TuneCore on Instagram: instagram.com/tunecore/
● Follow TuneCore on Twitter : twitter.com/TuneCore
● Follow TuneCore on Facebook : facebook.com/TuneCore/

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“My Manager Almost Destroyed My Music Career”

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Video by Top Music Attorney via YouTube
"My Manager Almost Destroyed My Music Career"

Stuck In A Tree Channel: @s.i.a.tstuckinatree https://www.stuckinatree.com/
🟢 Free Case Evaluation: https://www.topmusicattorney.com/freecaseevaluation
🟠 Say Hi On IG https://instagram.com/topmusicattorney

In this episode of the Top Music Attorney Podcast, Entertainment Attorney, Miss Krystle interviews S.I.A.T (Stuck In A Tree) and breaks down how the viral track “Stay in My Lane” changed her life and what came after the breakout moment. What looked like a breakthrough quickly turned into a fight over control, trust, royalties, and creative ownership.

She walks through the warning signs she missed, the mistakes that almost cost her career, and what every independent artist needs to understand before signing or handing over control. From viral marketing and social media success to contracts, management dynamics, and industry manipulation, this is a real-world look at what happens after the spotlight hits.

0:00 Intro & Going Viral With "Stay In My Lane"
1:38 The Social Media Strategy That Built The Song
5:45 Finding Her Brand Through Fan Feedback
8:05 Confidence, Growth & Staying In Your Lane
10:34 Her Take On AI In Music
12:53 Building The Right Team
14:08 When Management Became A Problem
19:09 Creative Block, Anxiety & The Breaking Point
22:15 Finding Missing Royalties & Filing A Lawsuit
23:50 Why Artists Need Contracts
25:29 The Risk Of Telling Her Story
27:27 Breaking Out Of The "Spiritual Music" Box
29:41 New Music: Creatrix
30:06 Future Goals & Creative Vulnerability
33:38 Outro

Legal Disclaimer: The information, ideas, and suggestions in this video are not intended to be legal advice. Before following any suggestions contained in this video, you should consult your personal attorney. The speaker shall not be liable or responsible for any loss or damage allegedly arising as a consequence of your use or application of any information or suggestion in this video. Pursuant to the fair use doctrine under the 1978 Copyright Act, a copyrighted work owned by another may be used for criticism, commentary, news reporting, and educational purposes. The use of the livestream contained in this video falls within the fair use doctrine.
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🟡Become Your Own Record Label:
https://www.topmusicattorney.com/becomeyourownrecordlabel
💻 #1 Resource For Artists And Producers: https://www.topmusicattorney.com
⚖ Hire An Attorney: https://www.delgadoentertainmentlaw.com
📺 Get Your Music Into Tv/Film/Games: https://www.topmusicattorney.com/sync
📰 Get My Newsletter: https://www.topmusicattorney.com/newsletter/
📄 Music Contracts: https://www.topmusicattorney.com/music-contracts
🎧 Listen To The TMA Podcast On All Streaming: https://www.topmusicattorney.com/podcast
🟢 Free Stuff: https://www.topmusicattorney.com/free-stuff
Miss Krystle Artist Links: https://www.misskrystle.com
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TOP MUSIC ATTORNEY SOCIALS
Links: https://www.topmusicattorney.com/links
Website: https://topmusicattorney.com/
Instagram: https://www.instagram.com/topmusicattorney/
Tik Tok: https://www.tiktok.com/@topmusicattorney
Facebook: https://www.facebook.com/topmusicattorney
Linkedin: https://www.linkedin.com/in/top-music-attorney-16405573/

MISS KRYSTLE SOCIALS
Website: http://www.misskrystle.com/
Spotify: https://open.spotify.com/artist/1g6jAksCoujtcbg6zJpJ39
Instagram: https://www.instagram.com/misskrystlelive
Tik Tok: https://www.tiktok.com/@misskrystlelive
Facebook: https://www.facebook.com/MissKrystleLive
Linkedin: https://www.linkedin.com/in/misskrystle/
Twitter: https://twitter.com/MissKrystlelive
Website: http://www.misskrystle.com/
#StuckInATree #StayInMyLane #SIAT

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The Music Video Strategy Every Independent Artist Needs in 2026 with @VEVO @j_glick

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Video by The Business Side of Music via YouTube
The Music Video Strategy Every Independent Artist Needs in 2026 with @VEVO @j_glick

Music videos are no longer just promotional tools. In today’s music industry, they are one of the most powerful ways to drive discovery, build fandom, and create new revenue streams.

In this episode of The Business Side of Music, Sarah Fleshner sits down with Jordan Glickson, Vice President of Music and Talent at VEVO, to discuss how artists can use visual content to grow their careers in 2026 and beyond.

Jordan shares how VEVO approaches artist development, why music videos remain at the center of successful release strategies, and how independent artists can compete without massive budgets. From short form content and YouTube algorithms to connected TV and fan engagement, this conversation is packed with practical advice artists can apply immediately.

In this episode, you’ll learn:

• Why music videos are still essential for artist growth
• How visual content turns casual listeners into loyal fans
• The ideal content rollout strategy for a new release
• How often artists should be releasing video content
• Ways to create high impact visuals without spending a fortune
• What VEVO looks for when spotlighting emerging artists
• How to maximize discovery across YouTube, Shorts, TikTok, and connected TV
• The biggest mistake artists make with visual marketing

Whether you’re an independent artist, manager, marketer, or music entrepreneur, this episode will help you build a smarter visual strategy that drives long term career growth.

Subscribe to The Business Side of Music for weekly conversations with the leaders shaping today’s music industry.

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Why You MUST Keep RELEASING Songs on Spotify Even With Low Streams

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Video by SMARTMUSICBUSINESS – Chris Greenwood via YouTube
Why You MUST Keep RELEASING Songs on Spotify Even With Low Streams

Join the Spotify 5-Day Challenge + get 3 music marketing books mailed to your door.
https://www.10xyourfanbase.com

Book a 1on1 Coaching Call With Chris/Manafest
https://www.smartmusicbusiness.com/coaching

Download Ebook Playlist Profits
https://smartmusicbusiness.com/playlistprofitsbook

Download The Song Launch Checklist
https://www.smartmusicbusiness.com/book

Read Spotify Profits 2.0
https://smartmusicbusiness.com/get-spotify-profits

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