music release strategy

Indie Music Marketing: Own Your Royalties, Build Superfans

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Indie Music Marketing: Own Your Royalties, Build Superfans

Why Most Indie Artists Are Leaving Money on the Table If you’re an independent musician, you’ve probably heard the phrase “you need to treat your music like a business.” But what does that actually mean when it comes to the behind-the-scenes mechanics of getting paid? The truth is, many artists are so focused on creating … Read more

Indie Music Marketing: Avoid These Common Mistakes

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Indie Music Marketing: Avoid These Common Mistakes

Rethinking Your Music Release Strategy Indie artists often fall into the trap of releasing music without a solid plan. According to Michael Epstein, Head of Marketing at Good Talk, the single biggest mistake is not having the right digital marketing skills and a clear strategy in place before dropping a track. Proactivity is your superpower—waiting … Read more