Insight: Viral Growth Without Paid Ads Is Real Several recent videos from music marketing experts confirm that independent musicians can grow their audience significantly using organic strategies, especially TikTok. Andrew Southworth’s case study of AZKAL shows a band that went from 0 to 25,000 monthly listeners (now nearly 200,000) with no budget — just by … Read more
Insight First: The New Rules of Music Marketing The cluster of stories this week reveals a fundamental shift in how indie musicians must approach their careers. Gone are the days when a record label would handle everything. Now, artists are expected to be marketers, content creators, and business strategists. The key insight? Success isn’t about … Read more
Analysis: The music industry is navigating a pivotal moment where indie artists must balance foundational skills with emerging tech threats. While major labels like Universal Music Group focus on shareholder returns, independent musicians are grappling with AI challenges and leveraging practical tools for growth, highlighting a widening gap between corporate and grassroots priorities. This matters … Read more