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Music Marketing in 2025: From Viral Tactics to Royalty Traps

May 2, 2026 by HMGodoy

Insight First: The New Rules of Music Marketing The cluster of stories this week reveals a fundamental shift in how indie musicians must approach their careers. Gone are the days when a record label would handle everything. Now, artists are expected to be marketers, content creators, and business strategists. The key insight? Success isn’t about … Read more

Indie Music Trends: AI, Studio Tips & Viral Growth

March 30, 2026 by HMGodoy

Analysis: The music industry is navigating a pivotal moment where indie artists must balance foundational skills with emerging tech threats. While major labels like Universal Music Group focus on shareholder returns, independent musicians are grappling with AI challenges and leveraging practical tools for growth, highlighting a widening gap between corporate and grassroots priorities. This matters … Read more