Video by Tom DuPree III via YouTube
Use this Meta ads setup if you want to build Instagram followers with ads.
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0:00 – Instagram followers are more powerful than you think
0:32 – Building Instagram audiences in Facebook Ads Manager
2:07 – Excluding followers from your retargeting audience
5:24 – Use organic posts in your Facebook ads
6:43 – Putting it all together
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Instagram followers are more powerful than you think — if you know how to target the right people.
In this video, I walk through the exact Meta Ads Manager setup for turning engaged non-followers into real Instagram followers. You’ll see how to build two custom audiences — everyone who’s engaged with your content over the past 365 days, and everyone who already follows you — then use the second to exclude the first, so you’re never wasting ad spend retargeting people who’ve already converted. I also show how to use your top-performing organic posts as ad creative, so every dollar spent builds real social proof instead of a generic ad.
This is the exact process I use with creators, builders, and brands at DuPree X to grow a following that’s actually worth having — reachable, retargetable, and built to feed the rest of your funnel, not just a bigger number on a profile.
Thank you for watching!
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