Video by Music Money Makeover Show via YouTube
Most independent artists think music distribution ends when their songs reach Spotify, Apple Music, and YouTube. But making music available isn’t the same as getting it into the hands of people who can create real opportunities. In this video, I break down the three music distribution pipelines—Direct to Digital (D2D), Direct to Consumer (D2C), and Direct to Industry (D2I)—and reveal how independent artists and record labels can use music servicing to reach DJs, playlist curators, journalists, sync representatives, and talent buyers. You’ll learn how to prepare professional music service packs, pitch industry contacts, organize your outreach, and build a low-cost music promotion system without relying entirely on streaming algorithms. Stop releasing music and hoping somebody discovers it. Start building a distribution strategy that puts your music in the right hands.
00:00 – The Distribution Mistake
00:51 – Why Major Labels Service Records
01:25 – THE THREE DISTRIBUTION PIPELINES
03:57 – HOW TO SERVICE YOUR MUSIC TO THE INDUSTRY
06:43 – THE LOW-COST INDUSTRY DISTRIBUTION SYSTEM
08:15 – The Challenge
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