Video by Music Money Makeover Show via YouTube
Music promotion doesn’t end on release day—and your next single may not be where your biggest financial opportunity lies. In this video, I explain why building and managing a valuable music catalog can be more sustainable than constantly chasing your next hit. Using research from Luminate and Spotify, we’ll explore why older recordings continue attracting listeners and how independent artists can turn their music into long-term business assets. You’ll learn how catalog royalties and licensing work, how to test your songs before spending money on promotion, how to identify recordings that deserve additional investment, and how to conduct a 90-day catalog audit. Whether you’re an independent recording artist, artist manager, or record label owner, this strategy will help you understand how to promote your music, retain fans, and develop multiple revenue opportunities.
00:00 – THE BIGGEST MISCONCEPTION ABOUT RELEASING MUSIC
01:07 – Scenario: THE HOME RUN VERSUS THE BASE HITS
02:33 – YOUR CATALOG IS AN INCOME-PRODUCING ASSET, NOT JUST A COLLECTION OF SONGS
05:54 – BUILD YOUR CATALOG BY FINDING WINNERS, NOT RELEASING EVERYTHING
10:07 – CATALOG MANAGEMENT IS WHAT KEEPS THE MONEY COMING
13:49 – The Challenge
↓↓↓↓↓↓↓↓↓
60 DAY RECORD LABEL COURSE
https://www.musicmoneymakeover.com/60-day-record-label-course
↓↓↓↓↓↓↓↓↓
BOOK A CALL
https://www.musicmoneymakeover.com/bookacall
↓↓↓↓↓↓↓↓↓
Join the Music Money Makers Community!!!
https://www.skool.com/musicmoneymakers
↓↓↓↓↓↓↓↓↓
FREE STUFF
Foolproof Solo Record Label Setup (Get In The Game!)
https://www.musicmoneymakeover.com/newlabel
BOOKS & PRODUCTS
The 60-Day Record Label Executive Edition
https://www.musicmoneymakeover.com/product-page/the-60-day-record-label-executive-edition-ebook-audiobook
Grab the DISCOUNT Music Money Maximizer Bundle Here!
https://bit.ly/MMMaximizerBundle
Donate
https://cash.app/$CaseyGMMM
www.venmo.com/CaseyGMMM
—————————————————————
Follow Me and the Show
TikTok: https://www.tiktok.com/@musicmoneymakeovershow
LinkedIn: https://www.linkedin.com/in/casey-graham-04a63935/
Facebook: https://www.facebook.com/MusicMoneyMakeover/
Instagram: https://www.instagram.com/musicmoneymakeover/
Video Copyright © 2025 Music Money Makeover LLC (www.musicmoneymakeover.com)
—————————————————————
#MusicMoneyMakeover
