Video by MUBUTV – Music Business Television via YouTube
The Untold Power of Superfans—How to Build a Loyal Audience in 2026!
Dive into the future of the music business as we sit down with Matt Jones, CEO of Medallion, on the latest MUBUTV Music Business Insider Podcast. Discover how artist-owned platforms, fan data control, and direct-to-fan communities are changing the game for sustainable music careers. Matt shares lessons from working with Imagine Dragons & Disclosure and unveils why traditional streaming and paid fan clubs just don’t cut it anymore. A must-watch for artists and industry pros ready to take control! 🚀🎵 #ArtistOwnership #MusicBusiness #FanEngagement
Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.
Here are the ways to work with us here at MUBUTV:
⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com
MUBUTV Free Music Guides
⚡FREE A&R Guide: 👉 https://link.mubutv.com/ARFreeGuide
⚡FREE Music Supervisor Guide: 👉 https://link.mubutv.com/MSFreeGuide
⚡FREE Music Manager Guide: 👉 https://link.mubutv.com/MGRFreeGuide
Books mentioned & suggested:
📒 All You Need To Know About the Music Business 11th Edition – https://amzn.to/3sdgrja
🎧 Get Audible Free – Your favorite titles anywhere you go. Enjoy a free trial on us! – https://amzn.to/3RB2nu4
Connect with MUBUTV, Ritch Esra & Eric Knight on Social Media:
MUBUTV Socials
➡︎YouTube: @MUBUTV
➡︎Linktree: https://linktr.ee/MUBUTV
Eric Knight Socials
➡︎YouTube: @EricKnightOnline
➡︎Linke: https://linke.to/ericknight
Ritch Esra Socials
➡︎Linktree: https://linktr.ee/ritchesra
For Advertising or Business inquiries, please go to:
https://www.mubutv.com/contact/support
QUESTION? — Have a question about this podcast, your music career, pursuing a career in the music industry, or anything else? Post in the comments section of this podcast!
Subscribe to our YouTube channel and get more great content on the Music Industry: https://link.mubutv.com/YTsubscribe
⏰ TIMECODES ⏰
0:00 Intro
7:10 What are the essential ingredients of a platform that could genuinely transform artist-fan connections?
9:53 What were the biggest unexpected insights you learned from working with your first set of artists?
12:58 How does Medallion fundamentally differ from traditional streaming platforms, and what are the tangible benefits for artists?
15:54 What does true artist ownership look like in practice, and how can Medallion help artists achieve it?
21:11 What’s the emotional or psychological hook that convinces fans to pay for a digital deluxe experience, and do you see this as a blueprint for the future of recorded music revenue?
27:43 Is there a concern about fragmenting fan bases into insiders and outsiders, and how do you maintain inclusivity while rewarding superfans?
29:21 What do you wish every emerging artist knew before they started so they can turn their talent into a sustainable career?
30:32 What books, films, or documentaries have you found inspiring and would recommend to listeners?
31:56 What is the number one thing that holds artists back from success in their careers?
34:25 What advice would you have for future music business professionals committed to building careers in today’s music business landscape?
38:06 How can people best reach you?
🎵 Music provided by Disciples of Babylon. Check them out here ➡️ https://spoti.fi/3kSY0wR
To learn more about this episode visit:
https://www.mubutv.com/matt-jones-medallion
Podcast Credits
Produced by: Ritch Esra & Eric Knight
Editor: Eric Knight
Shownotes & Transcriptions: Jermaine Shepherd
Catch the latest episode of the MUBUTV Music Business Insider Podcast, "The Untold Power of Superfans—How to Build a Loyal Audience in 2026!" hosted by Ritch Esra and Eric Knight, every Tuesday. This series dives deep into the world of music licensing , offering key insights for artists and professionals. Learn how to generate music income and navigate the complexities of music publishing with expert advice. 🔥🎧
Join the MUBUTV Music Business Insider Podcast for clips from our podcast series, hosted by Ritch Esra and Eric Knight. We provide essential music industry tips and resources like guides on A&R, attracting an artist manager, and pitching to music supervisors. Our mission is to educate and empower individuals in their music career journey. 🔥🎧 #MusicBusiness #musiccareer
DISCLOSURE: Some of the links on this page are affiliate links, meaning, at no additional cost to you, we may earn a commission if you click through and make a purchase and/or subscribe.
Copyright © 2026 MUBUTV™ Media. All Rights Reserved
