Video by Music Money Makeover Show via YouTube
Music promotion can get your songs heard without giving listeners a reason to become fans. In this video, learn how to build a cause around your music using a vision, a common enemy, a shared identity, an “I am” statement, and a creed or manifesto. We’ll look at LaRussell, OutKast, and J. Cole to explore how artists create worlds people want to belong to, then show you how to communicate that identity using the music you already have. If your streams aren’t translating into loyal supporters, start here.
00:00 Why Releasing More Music Might Be Hurting You
00:59 The Missing Ingredient for Your Fan Base
03:17 World Building Through Your Music
06:32 Communicating Your Cause Without a Big Budget
09:33 The Challenge
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