Video by Music Money Makeover Show via YouTube
Most independent artists think avoiding the media protects their music careers, but what if it’s actually holding their fanbase back? Your fans don’t just want great music—they want the world to recognize the movement they’ve been supporting. In this video, discover how independent media coverage, music publicity, and public relations can strengthen your fanbase, create third-party credibility, and open doors to new music business opportunities. You’ll learn the three essential parts of building media recognition, how to approach journalists and music bloggers, and how to build a simple music PR system without hiring an expensive publicist. If you’re an independent artist, manager, or record label owner looking to improve your music promotion strategy, this is a marketing tool you can’t afford to overlook.
00:00 – The Media Misconception
00:42 – Your Fans Want the World to Notice
01:29 – Your Fans Need More Than Your Own Content
03:23 – You Don’t Need to Be Famous to Get Media Coverage
06:08 – Build a Media System Before You Hire a PR Agent
08:58 – The Challenge
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