Video by un:hurd music via YouTube
"You Can’t Manufacture Success Anymore" — Spice Girls Manager Chris Herbert | find your frequency
Chris Herbert put together the Spice Girls when everyone told him to do another boy band. He spotted the gap, cast them like a TV show, and built one of the biggest pop groups in history. Then he did it again with Five.
In this episode, Chris talks about how he identified the opportunity everyone else missed, why he cast the Spice Girls the way you’d cast Friends (individual identities, not just a band identity), what he looks for in artists now and why "what are you going to do for me?" is the wrong question, why the UK stopped developing artists while America kept going, and why you can’t manufacture success anymore.
ABOUT f:nd your frequency
The podcast about building an audience from zero. Every week, un:hurd music founder Alex Brees talks to artists, founders, and investors who’ve built something from nothing. If you’re an independent artist trying to grow, this show is for you.
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Chris Herbert
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