Video by un:hurd music via YouTube
"150K Followers, Can’t Sell Out an 80-Cap Venue" | Live Panel ft. Sissy Ford | find your frequency Live
Recorded live in front of a room of artists and music tech people, this f:nd your frequency panel digs into which music marketing tools are worth your time and money. Artist Sissy Ford explains the pre-save test she uses to measure her real community and why she stopped checking streams. Artist manager and industry analyst Leon Farrell (ex-Warner Music and Flight Story) shares how he preps for label advance talks with ChatGPT and where he’d put paid spend for an artist on 500K monthly listeners. Rosanna Connolly of Morena Comms covers fan Google Drives, Discord communities that run themselves and why segmented email still works.
Plus a question from the room on splitting £1,000 of paid spend.
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ABOUT find your frequency
The podcast about building an audience from zero. Artists. Founders. Investors. One shared obsession. Hosted by Alex Brees, founder of un:hurd music. New episodes every Monday.
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un:hurd music is the music marketing app helping independent artists plan and grow every release. unhurdmusic.com
Try un:hurd music: https://go.unhurd.co.uk/youtubemaster1
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