Video by Tom DuPree III via YouTube
How much should a musician spend on Meta ads? It depends on your level. Here’s how to budget at every stage, from your first $10 a day to a full funnel that includes shows.
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0:00 – How much to spend on Meta ads as a musician
0:15 – Level one: build an audience
1:47 – How to split your level one budget
2:25 – Level two: add leads and sales
6:11 – Level three: run the full funnel
8:45 – Why the percentages matter
9:04 – How much to put toward sales
10:18 – Final thoughts
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How much you should spend on Meta ads as a musician depends on where you are in your career. In this video, I break down how to use Meta ads for music promotion across three levels: $10–$50 a day to build an audience, $50–$100 a day to add leads and sales, and $100 or more a day to run a full funnel that includes live shows.
You’ll learn how to split your budget across awareness, retargeting, and streaming, how your monthly listeners and return on ad spend tell you when it’s time to move up a level, and why the share of your budget going toward sales matters more than the total. You’ll also see how streaming royalties can help cover your early ad spend and how city-level ads can promote a tour.
It’s the same thinking we bring to artists, creators, and brands at DuPree X: give every dollar a clear job, and let the returns tell you when to scale.
Thank you for watching!
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